智能车载系统（Telematics）的市场前景预测及商业模式分析
发布时间：2019-03-17 21:25
【摘要】：智能车载系统(Telematics)无疑是当今汽车行业最热门的技术和最新发展趋势,利用最新IT技术比如云计算,移动互联网和大数据分析等与传统汽车技术相结合,我们的汽车正在变得越来越智能,越来越安全以及无处不在的联网和由此带来的极大便利。 本文主要对Telematics行业进行了市场前景分析和相关商业模式的探讨。Telematics行业的市场可以分为前装市场和后装市场两部分,前装市场是以整车厂商为主导,主要通过OEM的方式来提供相关产品和服务；后装市场则是以TSP(Telematics Service Provider)为主导,比如在中国,三大运营商都涉足了TSP产业。根据本文的相关计算和分析,在前装市场,北美将会是最发达的市场,西欧次之,亚太区域排在第三；而在后装市场,北美仍然是排在第一位,亚太位居第二,但两者之间差别不大,而西欧市场则位居第三。在商业模式方面,整个Telematics行业尚处于不断摸索的阶段,并没有形成一个完善的可持续盈利的商业模式。本文分析了其中几种主要的收费模式和定价模式,可以看出,在中国市场,最受车主欢迎的仍然是免费模式,要么是通过收看广告免费,要么是把该价格一次性的包含在车价中。车主对免费模式的偏爱就给Telematics行业的盈利带来了极大的挑战,所以仍然需要在实践中摸索各方共赢的商业模式。
[Abstract]:(Telematics), an intelligent vehicle system, is undoubtedly the most popular technology and the latest development trend in the automotive industry today. It uses the latest IT technology, such as cloud computing, mobile Internet and big data analysis, to combine with traditional automotive technology. Our cars are becoming smarter, safer, more ubiquitous, and more convenient. This paper mainly analyzes the market prospect of Telematics industry and discusses the related business models. The market of Telematics industry can be divided into two parts: front market and rear market, the front market is dominated by vehicle manufacturers, and the market of Telematics can be divided into two parts: front market and rear market. Mainly through the way of OEM to provide related products and services; Rear-end market is dominated by TSP (Telematics Service Provider), for example, in China, the three major operators are involved in the TSP industry. According to the relevant calculation and analysis in this paper, North America will be the most developed market in the front market, Western Europe will take the second place, and the Asia-Pacific region will be the third; In the rear-end market, North America still ranks first and Asia-Pacific second, but there is little difference between the two, while Western Europe is third. In the aspect of business model, the whole Telematics industry is still in the groping stage, and it has not formed a perfect business model of sustainable profit. This paper analyzes some of the main charging and pricing models. We can see that in the Chinese market, the most popular model is still the free mode, or it is free by watching advertisements. Either the price is included in the price of the car at one time. Car owners' preference for free model brings great challenges to the profitability of Telematics industry, so there is still a need to explore a win-win business model in practice.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.63
本文编号：2442717
[Abstract]:(Telematics), an intelligent vehicle system, is undoubtedly the most popular technology and the latest development trend in the automotive industry today. It uses the latest IT technology, such as cloud computing, mobile Internet and big data analysis, to combine with traditional automotive technology. Our cars are becoming smarter, safer, more ubiquitous, and more convenient. This paper mainly analyzes the market prospect of Telematics industry and discusses the related business models. The market of Telematics industry can be divided into two parts: front market and rear market, the front market is dominated by vehicle manufacturers, and the market of Telematics can be divided into two parts: front market and rear market. Mainly through the way of OEM to provide related products and services; Rear-end market is dominated by TSP (Telematics Service Provider), for example, in China, the three major operators are involved in the TSP industry. According to the relevant calculation and analysis in this paper, North America will be the most developed market in the front market, Western Europe will take the second place, and the Asia-Pacific region will be the third; In the rear-end market, North America still ranks first and Asia-Pacific second, but there is little difference between the two, while Western Europe is third. In the aspect of business model, the whole Telematics industry is still in the groping stage, and it has not formed a perfect business model of sustainable profit. This paper analyzes some of the main charging and pricing models. We can see that in the Chinese market, the most popular model is still the free mode, or it is free by watching advertisements. Either the price is included in the price of the car at one time. Car owners' preference for free model brings great challenges to the profitability of Telematics industry, so there is still a need to explore a win-win business model in practice.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.63
【参考文献】
相关期刊论文 前2条
1 王洁;蒋寅;;车联网产业链及运营商合作策略分析[J];电信科学;2012年06期
2 王建强;李世威;曾俊伟;;车联网发展模式探析[J];计算机技术与发展;2011年12期
，本文编号：2442717
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