基于免疫理论的上市乳制品企业危机预警管理研究
发布时间：2019-04-16 20:20
【摘要】：但乳制品行业呈现出危机频发的态势,暴露出我国部分乳制品企业危机预警机制失灵、危机预警管理不完善等问题。相继爆发的乳制品危机事件,不但重创了我国乳制品行业,而且撼动了社会大众对乳制品企业的基本信心。因此,乳制品企业如何通过完善有效的危机预警将企业危机降到最小,已成为国内外学者关注的焦点和全新的理论研究与实践课题。 本文通过借鉴国内外最前沿的乳制品危机研究资料及有关成功实施危机管理实践的成果,以危机理论、危机预警管理理论和免疫理论为基础,进行乳制品上市企业危机现状分析和乳制品企业危机预警管理的研究。首先根据免疫理论构建包含2个一级指标(内部异己和外部异己)和25个三级指标的我国上市乳制品企业的危机预警评价指标体系,并通过模糊综合评价法,采用YAAHP软件为分析工具,构建我国上市乳制品企业危机预警综合评价模型。其次运用因子分析法,采用SPSS21.0软件为分析工具,将影响乳制品企业危机的因素进行归类集聚,建立了包含6个公共因子(企业产销因子、质量因子、资金安全因子、盈利因子、企业现代化因子和企业形象因子)的上市乳制品企业危机预警影响因素模型。最后依据我国国情,并借鉴国外乳制品危机预警管理的经验,从企业产销能力、产品质量、资金安全、盈利能力、现代化建设和企业形象方面,提出了完善我国乳制品企业危机预警管理的对策和建议。
[Abstract]:However, the dairy industry presents the situation of frequent crises, exposing the failure of some dairy enterprises' crisis warning mechanism, the imperfect management of crisis early warning, and so on. The outbreak of dairy crisis has not only seriously damaged the dairy industry in China, but also shook the basic confidence of the general public in dairy enterprises. Therefore, how to minimize the crisis of dairy enterprises by improving the effective crisis early warning has become the focus of domestic and foreign scholars' attention and a brand-new theoretical research and practical topic. Based on the theory of crisis, the theory of crisis early warning and the theory of immunity, this paper draws lessons from the research data of dairy products crisis at home and abroad and the achievements of successful implementation of crisis management. This paper analyzes the current crisis situation of dairy products listed enterprises and studies on crisis early-warning management of dairy products enterprises. Firstly, according to the immune theory, the crisis early warning evaluation index system of Chinese listed dairy enterprises is constructed, which includes two first-level indexes (internal dissent and external dissent) and 25 three-level indexes, and the fuzzy comprehensive evaluation method is adopted. Using YAAHP software as an analysis tool, this paper constructs a comprehensive evaluation model of crisis early warning for listed dairy enterprises in China. Secondly, using factor analysis method and SPSS21.0 software as an analysis tool, the factors affecting dairy enterprise crisis are classified and clustered, and six public factors (production and marketing factor, quality factor, capital safety factor) are established, which are composed of six factors: enterprise production and marketing factor, quality factor, capital safety factor, and so on. Profit factor, enterprise modernization factor and enterprise image factor). Finally, according to the national conditions of our country, and drawing lessons from the experience of early warning management of dairy products crisis in foreign countries, from the aspects of enterprise production and marketing ability, product quality, capital safety, profitability, modernization construction and enterprise image, The countermeasures and suggestions to perfect the crisis early-warning management of dairy enterprises in China were put forward.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F426.82
本文编号：2459075
[Abstract]:However, the dairy industry presents the situation of frequent crises, exposing the failure of some dairy enterprises' crisis warning mechanism, the imperfect management of crisis early warning, and so on. The outbreak of dairy crisis has not only seriously damaged the dairy industry in China, but also shook the basic confidence of the general public in dairy enterprises. Therefore, how to minimize the crisis of dairy enterprises by improving the effective crisis early warning has become the focus of domestic and foreign scholars' attention and a brand-new theoretical research and practical topic. Based on the theory of crisis, the theory of crisis early warning and the theory of immunity, this paper draws lessons from the research data of dairy products crisis at home and abroad and the achievements of successful implementation of crisis management. This paper analyzes the current crisis situation of dairy products listed enterprises and studies on crisis early-warning management of dairy products enterprises. Firstly, according to the immune theory, the crisis early warning evaluation index system of Chinese listed dairy enterprises is constructed, which includes two first-level indexes (internal dissent and external dissent) and 25 three-level indexes, and the fuzzy comprehensive evaluation method is adopted. Using YAAHP software as an analysis tool, this paper constructs a comprehensive evaluation model of crisis early warning for listed dairy enterprises in China. Secondly, using factor analysis method and SPSS21.0 software as an analysis tool, the factors affecting dairy enterprise crisis are classified and clustered, and six public factors (production and marketing factor, quality factor, capital safety factor) are established, which are composed of six factors: enterprise production and marketing factor, quality factor, capital safety factor, and so on. Profit factor, enterprise modernization factor and enterprise image factor). Finally, according to the national conditions of our country, and drawing lessons from the experience of early warning management of dairy products crisis in foreign countries, from the aspects of enterprise production and marketing ability, product quality, capital safety, profitability, modernization construction and enterprise image, The countermeasures and suggestions to perfect the crisis early-warning management of dairy enterprises in China were put forward.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F426.82
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