黑龙江省汽车制造业服务传递模式研究
发布时间：2019-05-17 04:19
【摘要】：本文基于服务营销的服务传递运行机理,首先分析了制造企业生产环节中的服务要素,对服务业服务传递与制造业运营管理之间的关系进行了探索,找到了二者结合的切入点,然后构建了制造业服务传递模式的模型,并对模型进行了实证检验。通过对哈尔滨哈飞汽车工业集团的实证研究可以得出,服务传递与制造业的结合可以提高制造企业的生产率,提高规模经济,促进企业发展。制造业服务传递模式可以看作是强调服务要素的运营管理,此模式存在一个服务传递的关键点——内部服务,通过协调企业与内外部顾客之间的关系,可使企业内部价值、内外部顾客价值和谐统一,持续增长达到双赢。
[Abstract]:Based on the operation mechanism of service marketing, this paper first analyzes the service elements in the production link of manufacturing enterprises, explores the relationship between service delivery and manufacturing operation and management, and finds the starting point of the combination of the two. Then the model of manufacturing service delivery model is constructed, and the model is empirically tested. Through the empirical study of Harbin Hafei Automobile Industry Group, it can be concluded that the combination of service delivery and manufacturing industry can improve the productivity of manufacturing enterprises, improve economies of scale and promote the development of enterprises. The manufacturing service delivery model can be regarded as emphasizing the operation and management of service elements. This model has a key point of service delivery-internal service. By coordinating the relationship between the enterprise and the internal and external customers, the internal value of the enterprise can be made. Internal and external customer value harmony and unity, sustained growth to achieve a win-win situation.
【作者单位】： 哈尔滨理工大学管理学院;
【基金】：黑龙江省教育厅人文社会科学研究项目(12512032) 黑龙江省科技厅攻关软科学计划项目(GC10D204)
【分类号】：F426.471
[Abstract]:Based on the operation mechanism of service marketing, this paper first analyzes the service elements in the production link of manufacturing enterprises, explores the relationship between service delivery and manufacturing operation and management, and finds the starting point of the combination of the two. Then the model of manufacturing service delivery model is constructed, and the model is empirically tested. Through the empirical study of Harbin Hafei Automobile Industry Group, it can be concluded that the combination of service delivery and manufacturing industry can improve the productivity of manufacturing enterprises, improve economies of scale and promote the development of enterprises. The manufacturing service delivery model can be regarded as emphasizing the operation and management of service elements. This model has a key point of service delivery-internal service. By coordinating the relationship between the enterprise and the internal and external customers, the internal value of the enterprise can be made. Internal and external customer value harmony and unity, sustained growth to achieve a win-win situation.
【作者单位】： 哈尔滨理工大学管理学院;
【基金】：黑龙江省教育厅人文社会科学研究项目(12512032) 黑龙江省科技厅攻关软科学计划项目(GC10D204)
【分类号】：F426.471
【参考文献】
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5 邓t，
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