BY通信有限公司战略转型研究

发布时间：2019-06-25 18:15

【摘要】：“大数据”来临，手机通信由2G到3G，迎接即将来临4G通信。宽带由1M推广到4M，目前10M网速也触手可及，未来更快的速度随时成倍增长。高速传输带动大数据传递着通信行业时间上的紧迫。跟不上行业的脚步或者没有技术创新，很容易被市场淘汰而过早进入企业衰退期。市场上残酷竞争，企业不得不在快速更新的环境下考虑生存与发展的问题。企业可以根据内外环境的变化和自身资源优势制定适合自己的新战略，抓住市场变动的机遇促进企业的发展。 BY公司是一家国有企业控股子公司，专业致力于视频通信产品的高科技企业。近年来对应的市场和环境变化异常剧烈。公司遇到传统业务增长趋缓，新老技术交替，，网络融合速度加快等问题，通信设备行业提早进入转型时期。本论文在战略管理理论和相关文献研究的基础上，介绍当前视频通信行业背景。描述BY公司发展现状，面临的问题。运用PEST分析法对外部进行宏观分析公司现状，同时用五力模型分析行业环境。价值链分析模型分析内部组织结构、市场营销、公司财务、研发能力、品牌资源等等几个方面，全面了解公司内部资源、能力条件。通过SWOT矩阵，排列公司内外状况总结可选择战略转型方案。在可选择战略转型方案中提出BY公司战略转型目标，选择战略转型方案，并且提出如何实施方案。为了实施过程健康发展，最后制定实施的保障措施。大量公司战略转型案例表明，一些公司遇到危机倒闭，还有一些公司在经历危机后又重新走向成功之路。他们的区别在于战略转型能力，公司战略转型能力是公司所有核心能力中最重要的核心。笔者所属BY公司进入战略转型时期，研究本公司战略转型，希望对其他公司在遇到类似问题做出参考。
[Abstract]:Big data comes, mobile phone communication from 2 G to 3 G, to meet the upcoming 4G communication. Broadband has been extended from 1m to 4M, and the current 10m network speed is within reach, and the faster speed in the future will multiply at any time. High-speed transmission drives big data to convey the urgency of time in the communications industry. Unable to keep up with the pace of the industry or without technological innovation, it is easy to be eliminated by the market and enter the recession period prematurely. In the cruel competition in the market, enterprises have to consider the problem of survival and development in the environment of rapid renewal. Enterprises can make new strategies suitable for themselves according to the changes of internal and external environment and their own resource advantages, and seize the opportunity of market changes to promote the development of enterprises. BY is a state-owned enterprise holding subsidiary, specializing in video communications products of high-tech enterprises. The corresponding market and environment have changed dramatically in recent years. The company encountered the problems of slow growth of traditional business, the alternation of new and old technologies, the acceleration of network convergence and so on, and the communication equipment industry entered the transition period early. This paper introduces the background of video communication industry on the basis of strategic management theory and related literature research. This paper describes the development status and problems faced by BY Company. The PEST analysis method is used to analyze the present situation of the company macroscopically, and the five-force model is used to analyze the industry environment. The value chain analysis model analyzes the internal organizational structure, marketing, corporate finance, R & D ability, brand resources and so on, and comprehensively understands the internal resources and capability conditions of the company. Through the SWOT matrix, arrange the company internal and external situation summary can choose the strategic transformation plan. In the optional strategic transformation scheme, the strategic transformation goal of BY company is put forward, the strategic transformation scheme is selected, and how to implement the scheme is put forward. In order to implement the healthy development of the process, finally formulate the implementation of safeguard measures. A large number of cases of corporate strategic transformation show that some companies are in crisis and others are back on the road to success after the crisis. Their difference lies in the strategic transformation ability, the corporate strategic transformation ability is the most important core of all the core competencies of the company. The BY company belongs to the author enters the period of strategic transformation, studies the strategic transformation of the company, and hopes to make reference for other companies to encounter similar problems.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.63

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