中税网集团战略转型研究

发布时间：2018-05-17 22:24

本文选题：中税网集团 + 战略转型　；参考：《郑州大学》2014年硕士论文

【摘要】：我国经济经过三十多年的改革开放,取得了巨大的成就,但是也面临着许多问题,发展中遇到的问题使得国家进入了新的深化改革的关键期,这就使得目前企业所处的经济社会法制环境正在发生着复杂的、动态的、不可预知的变化,形成了一种与传统竞争环境截然不同的新常态,改变过去靠牺牲环境为代价的发展方式,进入到不再以牺牲环境为代价的可持续绿色环保的发展方式,在这种新常态下,企业战略转型是当今国内企业所面临的愈来愈现实和重要的问题。如何根据内外环境的变化,及时的调整企业的战略经营使命、战略目标,使其能够适应环境并利用环境给予的机会,适时进行战略转型而保证企业的独特竞争力,是企业所面临的根本问题。在企业改革逐步深化的同时,企业的战略转型是非常必要和刻不容缓的,这就需要我们的企业通过运用科学的战略管理进行战略转型。而在战略转折点,即企业的根基即将发生变化的时刻,这个变化有可能意味着企业有机会上升到新的高度,但它也有可能标志着没落的开端,在转折点出现时,无论在产业结构上、企业经营方式、还是竞争方式上,都出现了新旧交替,是一个量变到质变的过程。因此,能够成功跨越战略转折点的首要条件是：强烈的危机意识和对企业自身的清醒认知。在这样的社会经济大背景下,中税网集团正处于这样一个战略转型的关键期,转型的成败直接关系着集团的发展甚至是生死存亡,运用案例研究的方法,通过对其战略转型研究,找到适合集团发展的战略,实现企业的持续快速发展。而对中税网集团的企业战略发展的研究,是企业的内在需要：可以说,在宏观调控前,企业抓住了机遇、比较幸运地获得了成功,基本可以归结为市场的因素。在市场竞争越来越激烈的今天,企业要继续保持持续、快速发展,就要不断地抓住机遇——这就要求企业必须有明确的目标、清晰的定位和相应的灵活性。可见,一个企业一时的成功可能是随机的,但是一个企业要持续成功就必须具有明显的竞争优势,也就必须有清晰的战略。由于企业确定了未来一定时期内的战略目标,从而使企业的各级人员都能够知晓企业的共同目标,进而可以增强企业的凝聚力和向心力,实现企业的持续快速发展。同时希望通过中税网集团战略转型研究,对其他需要战略转型的企业有借鉴作用。
[Abstract]:After more than 30 years of reform and opening up, China's economy has made great achievements, but it also faces many problems. The problems encountered in the course of development have led the country to enter a new period of deepening reform. This makes the current economic and social legal environment in which enterprises are living are undergoing complex, dynamic, unpredictable changes, forming a new normal completely different from the traditional competitive environment. To change the way we used to develop at the expense of the environment, and to move into a sustainable green mode of development that is no longer at the expense of the environment. In this new normal, The strategic transformation of enterprises is a more and more realistic and important problem faced by domestic enterprises. How to adjust the strategic management mission and strategic goal of the enterprise timely according to the change of the internal and external environment, so that it can adapt to the environment and make use of the opportunity given by the environment, so as to ensure the unique competitiveness of the enterprise through timely strategic transformation. It is the fundamental problem that the enterprise faces. With the deepening of the enterprise reform, the strategic transformation of the enterprise is very necessary and urgent, which requires our enterprises to carry out the strategic transformation through the use of scientific strategic management. At a strategic turning point, when the foundations of the enterprise are about to change, this change may mean that the enterprise has the opportunity to rise to a new level, but it may also mark the beginning of its decline, when the turning point occurs. Whether in the industrial structure, the enterprise management mode, or the competition mode, has appeared the old and new alternates, is a quantity change to the qualitative change process. Therefore, the most important condition for successfully surmounting strategic turning point is strong crisis consciousness and sober cognition of enterprise itself. Under such social and economic background, China Taxation Network Group is in such a critical period of strategic transformation, the success or failure of the transformation is directly related to the development of the group and even the survival of the group, using the method of case study. Through the study of its strategic transformation, the strategy suitable for the development of the group can be found to realize the sustained and rapid development of the enterprise. The research on the development of enterprise strategy of China Taxation Network Group is the internal need of the enterprise: it can be said that before the macro-control, the enterprise seized the opportunity and was lucky to obtain the success, which can basically be attributed to the market factor. Today, the market competition is more and more intense, the enterprise wants to continue to maintain the sustained, the fast development, must seize the opportunity unceasingly-this request enterprise must have the clear goal, the clear localization and the corresponding flexibility. It can be seen that an enterprise's temporary success may be random, but if an enterprise wants to succeed continuously, it must have obvious competitive advantage, and must have clear strategy. Because the enterprise determines the strategic goal in a certain period in the future, so that all levels of the enterprise can know the common goal of the enterprise, and then can enhance the cohesion and centripetal force of the enterprise, and realize the sustained and rapid development of the enterprise. At the same time, I hope that through the study of strategic transformation of China Taxation Network Group, it can be used for reference by other enterprises in need of strategic transformation.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F812.42

【参考文献】