德州市JZ税务师事务所发展战略研究

发布时间：2018-10-24 16:50

【摘要】：改革开放以来,随着我国社会主义市场经济的不断成熟和经济的快速发展、税收征管改革的不断深化、税收规模和纳税人数量的不断扩大、公民纳税意识和维权意识的不断增强,我国的税务师事务所迎来了更大的发展空间,涉税鉴证和涉税服务业务的需求随之大量增长,税务代理行业将面临更加激烈的竞争。但由于我国注册税务师行业发展时间比较短,经验方面比较欠缺,每个税务师事务所都面临着许多的问题与挑战。我国的中小型税务师事务所要想在激烈的竞争环境中更好地生存和发展,就必须根据自身实际情况,深入分析宏观环境和行业环境,找出适合自身发展的战略。本文针对我国的中小型税务师事务所,以JZ税务师事务所为研究对象,首先对战略管理相关理论进行回顾,然后利用PEST分析法、波特五力模型及SWWOT分析工具,严格按照环境分析、战略制定、战略实施、战略评价与控制的战略管理分析过程,对其宏观环境、行业环境、优势与劣势、机遇与威胁进行了详尽的分析,依据分析结果和JZ税务师事务所自身情况制定并选择了其发展战略,即集中差异化战略和规模化战略。最后,本文从组织结构再造、完善股权和分配制度、完善业绩考核和激励机制、建立有效的质量控制体系、加强文化建设、完善制度建设、重视品牌建设建立并完善战略预警系统、制定有效可行的促销策略、建立并完善战略预警系统九个方面重点论述了 JZ税务师事务所发展战略实施的保障措施,具有很强的可操作性,不仅对JZ税务师事务所在行业内的有序竞争和健康发展起到积极作用,而且对税务代理行业的其他企业有一定的借鉴意义。
[Abstract]:Since the reform and opening up, with the continuous maturity of the socialist market economy and the rapid development of the economy, the reform of tax collection and management has been deepened, and the scale of taxation and the number of taxpayers have been continuously expanded. With the increasing of citizens' consciousness of paying taxes and protecting their rights, the tax office of our country is facing more space for development, and the demand of tax authentication and tax related services will increase with it, and the tax agency industry will face more fierce competition. However, due to the short development time and lack of experience, every tax firm faces many problems and challenges. In order to survive and develop better in the fierce competitive environment, the small and medium tax firms in our country must analyze the macro environment and the industry environment according to their own actual conditions, and find out the strategy suitable for their own development. This paper aims at the small and medium tax agency of our country, takes JZ tax agency as the research object, firstly reviews the related theories of strategic management, then uses PEST analysis method, Porter's five-force model and SWWOT analysis tool. According to the strategic management analysis process of environment analysis, strategy formulation, strategy implementation, strategy evaluation and control, the macro environment, industry environment, advantages and disadvantages, opportunities and threats are analyzed in detail. According to the analysis results and the situation of JZ tax agency, the author formulates and selects its development strategy, that is, centralized differentiation strategy and scale strategy. Finally, this article from the organizational structure reengineering, consummates the stock right and the distribution system, consummates the achievement appraisal and the incentive mechanism, establishes the effective quality control system, strengthens the cultural construction, consummates the system construction. Pay attention to brand construction, establish and perfect strategic early warning system, formulate effective and feasible promotion strategy, and establish and perfect strategic early warning system in nine aspects, especially discuss the safeguard measures for the implementation of development strategy of JZ tax office. It not only plays a positive role in the orderly competition and healthy development of the JZ tax agency in the industry, but also has certain reference significance for other enterprises in the tax agency industry.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F812.42

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