GH基础信息数据公司差异化战略研究

发布时间：2018-01-12 03:06

本文关键词：GH基础信息数据公司差异化战略研究　出处：《中国海洋大学》2012年硕士论文　论文类型：学位论文

【摘要】：自改革开放以来,我国在持续多年经济高速增长的背景下,城市化建设进程突飞猛进,许多城市面貌发生了翻天覆地的变化。时代已对城市规划提出了更新、更高的要求。我国城市规划领域为适用这种要求,将基础信息数据应用到城市规划与管理中。总体看来,各城市规划部门对基础信息数据的应用参差不齐；对于众多基础信息数据建设公司而言,如何走出一条基础信息数据建设战略发展的道路是非常值得探讨的。首先,本论文对国内外基础信息数据的发展、企业战略的相关理论进行研究,指出无论何种组织要获得长久发展都必须首先制定准确的发展战略并将战略付诸实施,作为GH基础信息数据公司的基础信息数据发展也不例外。本文以GH基础信息数据公司差异化战略发展为例,结合我国目前规划信息系统的发展概况,整理了该公司所处的政策环境、社会环境、经济环境、文化环境以及公司内部的软、硬件条件,运用PEST分析法分析了GH基础信息数据公司的宏观环境,客观地分析出公司的基础信息数据资源和特长及存在的主要劣势和不足,总体上机遇大于威胁,优势大于不足。运用SWOT分析法分析了公司的差异化发展战略,从而确定了公司的战略目标。根据战略目标,结合公司的实际,从建立公司战略领导能力、协调相关政府部门关系、加强内部管理、实施人才战略、科技创新战略等方面制定了战略实施的保障措施。以便GH基础信息数据公司更合理地利用各种资源实现最终的目的——差异化战略的实施。其次,本论文充分运用战略理论以及战略管理的理论,结合基础信息数据在GH基础信息数据公司的发展现状,对GH基础信息数据公司的内、外部发展环境进行研究分析,并将最适合GH基础信息数据公司的基础信息数据发展的战略理论引进应用,使基础信息数据在城市规划中的发展战略以及战略实施体系得到发展。最后,本论文是以GH基础信息数据公司的差异化基础信息数据发展战略研究为目的,在深入调查研究的基础上,搜集了大量GH基础信息数据公司的资料对其进行分析。发现GH基础信息数据公司的基础信息数据发展在为城市规划服务中发挥着举足轻重的作用,基础信息数据的建设必将成为中国城市发展的新主题,也一定会成为城市规划发展中所解决诸多难题的新动力。GH基础信息数据公司是众多基础信息数据应用与发展的代表之一,本研究成果对于GH基础信息数据公司现阶段工作及未来公司的发展有着较强的指导作用,也必将对GH基础信息数据公司的长远发展目标提供具有重要参考的价值理论。同样,对于其它类似GH基础信息数据公司的企业在基础信息数据战略发展方面也有一定的参考价值。
[Abstract]:Since the reform and opening up, under the background of sustained rapid economic growth for many years, the process of urbanization has made rapid progress, and many cities have undergone earth-shaking changes. Urban planning has been updated by the times. Higher requirements. For the application of this requirement in the field of urban planning in China, the basic information data is applied to urban planning and management. In general, the application of basic information data to urban planning departments is not uniform; For many basic information and data construction companies, it is worth discussing how to walk out a strategic development road of basic information data construction. First of all, this paper studies the development of basic information data at home and abroad, and the relevant theories of enterprise strategy. It is pointed out that for any organization to achieve long-term development, it is necessary to first formulate an accurate development strategy and put it into practice. The development of basic information data as GH basic information data company is no exception. This paper takes the differentiation strategy development of GH basic information data company as an example, combined with the development of planning information system in China. The policy environment, social environment, economic environment, cultural environment and internal software and hardware conditions of the company are sorted out, and the macro environment of GH basic information data company is analyzed by using PEST analysis method. Objective analysis of the company's basic information and data resources and strengths, as well as the main weaknesses and shortcomings, the overall opportunity is greater than the threat. The advantage is greater than the deficiency. This paper analyzes the differentiation development strategy of the company by using the SWOT analysis method, and then determines the strategic goal of the company. According to the strategic goal, combined with the actual situation of the company, it establishes the strategic leadership ability of the company. Coordinate the relationship between relevant government departments, strengthen internal management and implement talent strategy. Scientific and technological innovation strategies and other aspects of the security measures for the implementation of the strategy, so that GH basic information and data companies more reasonable use of various resources to achieve the ultimate goal-the implementation of differentiation strategy. Secondly, this paper makes full use of the strategic theory and the strategic management theory, combined with the basic information data in the GH basic information data company's development status, to the GH basic information data company. The external development environment is studied and analyzed, and the strategic theory which is most suitable for the development of GH basic information data company is introduced and applied. The development strategy and strategy implementation system of basic information data in urban planning are developed. Finally, this paper aims at the development strategy of differential basic information data of GH basic Information data Company, on the basis of in-depth investigation and research. The author collected a large number of data of GH basic information data company to analyze it and found that the development of GH basic information data company plays an important role in the urban planning service. The construction of basic information data will become a new theme of urban development in China. GH basic information data company is one of the representatives of the application and development of many basic information data. The results of this study have a strong guiding role for the current work of GH basic information data company and the future development of the company. It will also provide an important reference value theory for the long-term development goal of GH basic information data company. It also has some reference value in the development of basic information data strategy for other companies similar to GH basic information data company.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F49;F272

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