消费行为视角下农户农业信息消费能力及影响因素研究——以甘肃省为例

发布时间：2018-04-23 00:27

本文选题：农业信息消费 + 消费行为　；参考：《信息资源管理学报》2017年04期

【摘要】：文章基于542份农户抽样调查数据,从消费行为的视角利用探索性因子分析方法对样本农户的农业信息消费能力进行测度和判定,进而从个人及家庭特征、当地信息化基础环境条件、农户对农业信息化重要性的认知情况和农业经营现状等4个方面共12个变量出发,运用多分类有序Logit模型对样本农户农业信息消费能力的影响因素进行了回归分析,回归分析结果表明农户对农业农村信息化重要性的认知情况、所在行政村是否设有综合信息服务站点、农业经营专业化程度、家庭成员最高文化程度、家庭的地理位置、亩均产出、农业经营收入、本村农田水利工程能否发挥作用共8个变量对农户农业信息消费能力有显著影响。
[Abstract]:Based on the sample survey data of 542 farmers, this paper measures and judges the agricultural information consumption ability of the sample farmers from the perspective of consumption behavior using exploratory factor analysis method, and then measures and judges the consumption ability of the sample farmers from the perspective of individual and family characteristics. There are 12 variables in four aspects, namely, the basic environmental conditions of local informatization, the farmers' cognition of the importance of agricultural informatization and the present situation of agricultural management. This paper analyzes the influencing factors of sample farmers' agricultural information consumption ability by using multi-classification and ordered Logit model. The result of regression analysis shows that farmers' cognition of the importance of agricultural rural informatization. Whether there is a comprehensive information service station in the administrative village, the degree of specialization of agricultural management, the highest level of education of the family members, the geographical location of the family, the average output per mu, and the income from agricultural operations, Whether the rural irrigation and water conservancy project can play a role in a total of 8 variables has a significant impact on the agricultural information consumption capacity of farmers.
【作者单位】：兰州财经大学农林经济管理学院;兰州财经大学经济学院;甘肃省农业信息中心;
【基金】：甘肃省科技计划资助软科学专项“甘肃农村信息化发展战略及对策研究”(1504ZKCA13-6) 教育部人文社会科学研究项目“农户生计策略对生态补偿的响应机制研究”(12YJAZH110) 甘肃省哲学社会科学规划项目“甘肃省种植业专业大户经营效率及其影响因素研究”(YB052)的成果之一
【分类号】：F323.8;F49

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