中国邮政函件业务发展的策略

发布时间：2018-04-24 16:27

本文选题：中国邮政 + 函件　；参考：《南昌大学》2012年硕士论文

【摘要】：邮政通信是通过运输工具将一定体积和重量的信息实物载体以及物品进行空间位置转移的一种通信方式1。函件业务是邮政历史最悠久的业务,也是邮政最重要的基础性核心业务。近年来,邮政面临的政策、技术和市场发生了很大变化,函件业务遭遇到发展的瓶颈,函件业务量收持续下滑,在邮政业务中的地位不断下降。函件业务直接体现邮政的本质,是邮政的专营业务,也是最能体现邮政规模效益的业务,从世界发达国家邮政的经验来看,函件业务是能够做大做强。本文拟将采用市场营销学和管理学的有关理论作为分析工具,遵循从个别到一般,以一般指导个别的哲学原则,以广泛的调查数据为基础,以近十年来江西邮政的函件业务发展实践为样本,在客观分析中国邮政函件发展的现状、存在问题及原因的基础上,借鉴世界各国邮政函件业务发展的经验,提出加快函件业务发展的对策,为加快中国邮政函件业务发展,提升函件业务的竞争力尽微薄之力。
[Abstract]:Postal communication is a kind of communication mode which transfers the information material carrier and goods of a certain volume and weight by means of transportation. Letter business is the oldest postal service and the most important basic core business. In recent years, the policy, technology and market of postal service have undergone great changes, the correspondence business has encountered the bottleneck of development, the volume of mail business has continued to decline, and the status in the postal service has been declining. Letter business directly reflects the essence of postal service, is the special business of postal service, and is also the most effective service of postal scale. From the experience of postal service in developed countries, the mail business can be bigger and stronger. This paper intends to use the relevant theories of marketing and management as analytical tools, follow the philosophical principles of general guidance from individual to general, and base on a wide range of survey data. On the basis of analyzing objectively the present situation, existing problems and reasons of the postal service development in Jiangxi Province in the past ten years, the author draws lessons from the experience of the development of postal correspondence business in various countries in the world. In order to speed up the development of postal service in China and enhance the competitiveness of mail business, the paper puts forward some countermeasures to accelerate the development of mail business.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F618

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