基于双寡头竞争的分层服务模型及最优定价策略

发布时间：2018-04-26 11:16

本文选题：流量业务 + 分层服务　；参考：《天津大学学报(社会科学版)》2016年03期

【摘要】：过去几年全球移动数据流量呈现爆炸式增长,而运营商的流量业务却陷入增量不增收的窘境。考虑到不同类型的消费者,提出适合双寡头竞争市场的分层服务模型,即运营商根据带宽需求和数据传输优先级对用户进行分类,并按照高优先级接受高质量服务的原则为用户提供差异化服务。另外,按照运营商采取分层服务模型和非分层服务模型将双寡头竞争分为4种策略局势,并研究了不同策略局势下,运营商的最优服务定价和最大收益问题。研究对运营商的策略选择和定价决策具有一定的参考意义。
[Abstract]:While global mobile data traffic has exploded in the past few years, operators have been stuck with incremental traffic growth. Considering different types of consumers, a hierarchical service model suitable for duopoly competitive market is proposed, that is, operators classify users according to bandwidth requirements and data transmission priorities. And according to the principle of high priority to receive high-quality services for users to provide differentiated services. In addition, the duopoly competition is divided into four strategic situations according to the layered service model and the non-hierarchical service model adopted by the operators, and the optimal service pricing and the maximum revenue of the operators under different strategy situations are studied. The research has certain reference significance to the operator strategy choice and the pricing decision.
【作者单位】：天津大学管理与经济学部;
【基金】：国家自然科学基金资助项目(71471128)
【分类号】：F626

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