电信运营商转型业务项目管理研究

发布时间：2018-05-07 02:07

本文选题：项目管理 + ICT(信息与通信技术融合)　；参考：《华中科技大学》2012年硕士论文

【摘要】：随着“全业务”竞争时代的到来，移动通信市场的竞争不断加剧，各大通信运营商纷纷将竞争集中在具有巨大发展潜力的ICT业务市场，对ICT转型业务客户资源的争夺日趋白热化。ICT融合业务是中国电信战略转型，增强客户黏性，实现保存激增、应对未来竞争、保持企业核心竞争力的战略业务，更是中国电信确保收入预算目标完成和拉动收入增长的重要因素，要加大发展力度，持续性高速发展。本文以湖北电信公司依托ICT业务支撑系统平台进行项目管理实践为背景，重点描述了项目管理理论对ICT转型业务发展的巨大支撑力度，湖北电信ICT转型业务项目管理体系的建立，以及ICT转型业务项目管理支撑系统的具体应用案例。首先介绍了项目管理的应用策略、体系结构，以及湖北电信ICT转型业务支撑系统的架构组织过程和发展现状及目标；然后结合湖北电信针对ICT业务发展的具体内容和要求，分别从电信运营商ICT业务发展的目标和理念，通信运营商转型业务的发展现状分析与通信运营商转型业务的发展趋势来分析项目管理体系的实施效果；然后重点描述了ICT项目管理的支撑体系，包括ICT业务的涉及内容、支撑办法、流程及管理规范；最后通过湖北电信ICT业务支撑系统的案例的分析，从商机发现到合同签约、项目执行、过程管控，乃至到项目评估及核算等介绍了全闭环的转型业务项目管理执行的具体过程。本课题的应用研究为电信运营商在业务转型过程中项目管理体系建立的搭建、实践和应用提供了典型的案例，特别是对ICT业务发展中项目管理理论进行了有效实践，论文结论对其他行业的项目管理体系设计与应用具有参考意义。
[Abstract]:With the arrival of the "full-service" competition era, the competition in the mobile communication market is becoming more and more intense. The major telecom operators have concentrated the competition in the ICT service market, which has great development potential. The scramble for customer resources of ICT transforming business is becoming more and more intense. The ICT integration business is the strategic business of China Telecom's strategic transformation, which strengthens the customer viscosity, realizes the preservation surge, responds to the future competition, and maintains the core competence of the enterprise. It is also an important factor for China Telecom to ensure the completion of revenue budget target and boost revenue growth. Based on the project management practice of Hubei Telecom Company based on ICT business support system platform, this paper mainly describes the tremendous support strength of project management theory to the development of ICT transformation business. The establishment of Hubei Telecom ICT transformational business project management system and the concrete application case of ICT transformational business project management support system. This paper introduces the application strategy and architecture of project management, as well as the structure, organization process, development status and objectives of Hubei Telecom ICT transformation business support system, and then combines the specific contents and requirements of Hubei Telecom for the development of ICT business. The implementation effect of the project management system is analyzed from the objectives and concepts of the ICT service development, the analysis of the status quo of the telecom operators' transition service and the development trend of the telecom operators' transition services. Then it describes the supporting system of ICT project management, including the content, supporting method, flow chart and management standard of ICT business. Finally, through the case analysis of ICT business support system of Hubei Telecom, from business opportunity discovery to contract signing, Project execution, process control, and even project evaluation and accounting are introduced in this paper. The application research of this topic provides a typical case for the establishment, practice and application of the project management system in the process of business transformation of telecom operators, especially for the effective practice of project management theory in the development of ICT business. The conclusion of this paper has reference significance for the design and application of project management system in other industries.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626

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