2G和3G时代下的电信企业竞争优势研究

发布时间：2018-06-02 13:09

本文选题：2G + 3G　；参考：《电子科技大学》2015年硕士论文

【摘要】：2008年,我国电信业完成重组,由原来的六大基础运营商合并成三家基础运营商,并同时发放3G牌照,昭示着我国电信业正式从2G时代跨入3G时代。正当3G业务还处于发展时期,2013年底4G牌照的发放又将中国的电信业拉入4G时代。3G和4G时代的到来,打破了2G时代下电信行业内的竞争格局,传统的语音业务受到冲击,运营商的主营业务和商业模式都发生了很大变化,行业内的竞争更为激烈。在新一代的移动通信时代下,如何提升企业的竞争优势,成为电信运营企业迫切关心和需要解决的问题。本文在竞争优势相关理论的基础上,结合电信行业的基本特征,研究电信运营企业分别在2G和3G时代的竞争力以及竞争优势的来源。在2G和3G时代研究的基础上,结合当前4G时代电信业的发展现状,对如何提升电信运营企业的竞争力以及电信行业未来的发展提出一些可行的策略和建议。首先,在国内外理论研究的基础上,分析了竞争优势的概念,以及竞争优势的来源。其次,根据电信行业在2G和3G时代的业务和经营模式,在借鉴关于企业和电信运营企业竞争优势评价指标的研究基础上,分别构建了2G和3G时代,包括竞争地位、盈利性、可持续性三个维度的电信运营企业竞争优势评价指标体系,建立电信运营企业竞争力模型,并通过实证研究,得到电信运营企业的竞争力及其竞争优势来源。最后,结合数据分析的结果以及电信行业的现状,提出一些提升电信运营企业竞争优势的建议以供借鉴。
[Abstract]:In 2008, the telecom industry of our country completed the reorganization, merged into three basic operators from the original six major basic operators, and issued 3G license at the same time, which shows that the telecommunications industry of our country has formally stepped into the 3G era from the 2G era. While 3G business is still in its development period and the issuance of 4G licences at the end of 2013 has drawn China's telecommunications industry into the 4G era. 3G and 4G era, it has broken the competition pattern in the telecommunications industry under the 2G era, and the traditional voice service has been impacted. The main business and business model of operators have changed a lot, the competition in the industry is more intense. In the new era of mobile communication, how to improve the competitive advantage of enterprises has become an urgent concern and need to be solved by telecom operators. Based on the theory of competitive advantage and the basic characteristics of telecom industry, this paper studies the competitive power and the source of competitive advantage of telecom operators in the era of 2G and 3G respectively. On the basis of the research of 2G and 3G era, combined with the current development situation of telecommunication industry in 4G era, this paper puts forward some feasible strategies and suggestions on how to enhance the competitiveness of telecom operators and the future development of telecom industry. Firstly, on the basis of theoretical research at home and abroad, the concept of competitive advantage and the origin of competitive advantage are analyzed. Secondly, according to the business and business model of telecom industry in the era of 2G and 3G, and on the basis of the research on the evaluation index of competitive advantage of enterprises and telecom operators, the paper constructs the era of 2G and 3G respectively, including competitive status, profitability, etc. Based on the evaluation index system of competitive advantage of telecom operators in three dimensions of sustainability, this paper establishes a competitive model of telecom operators, and through empirical research, obtains the competitiveness of telecom operators and the source of their competitive advantages. Finally, according to the results of data analysis and the current situation of telecom industry, some suggestions for improving the competitive advantage of telecom operators are put forward.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F626

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