企业级专有软件应对开源软件的竞争策略

发布时间：2018-09-04 20:48

【摘要】：考虑企业级软件使用成本较高的特点和开源软件的威胁,对企业级软件市场上专有软件提供商的竞争策略进行了研究。分析了专有软件与开源软件竞争的市场均衡,发现当开源软件质量较低时,专有软件提供商具备一定的开发效率就能垄断市场;当开源软件质量较高时,专有软件提供商需要提高开发效率以获得市场份额。随着开源软件质量的提高,它需要降低质量、降低价格来获取最优利润。研究了专有软件提供商的最优质量策略,发现当用户使用软件成本较高时,专有软件提供商应采取高质量策略;当使用成本较低时,软件提供商开发效率高则采取高质量策略,效率低则采取低质量策略;当使用成本适中时,若专有软件提供商开发效率低且开源软件质量高,则专有软件提供商应采取低质量策略,否则采取高质量策略。最后,探讨了开源软件对消费者剩余的影响,发现质量较高的开源软件才会增加消费者剩余。
[Abstract]:Considering the characteristics of high cost of enterprise software and the threat of open source software, the competitive strategy of proprietary software providers in enterprise software market is studied. The market equilibrium between proprietary software and open source software is analyzed. It is found that proprietary software providers have certain development efficiency when the quality of open source software is low. It can monopolize the market. When the quality of open source software is high, proprietary software providers need to improve the development efficiency to gain market share. With the improvement of the quality of open source software, it needs to reduce the quality and price to obtain the optimal profit. Proprietary software providers should adopt a high-quality strategy; when the use cost is low, software providers should adopt a high-quality strategy for high-efficiency development and a low-quality strategy for low-efficiency development; when the use cost is moderate, proprietary software providers should adopt a low-quality strategy for low-efficiency development and high-quality open source software. Finally, the effect of open source software on consumer surplus is discussed. It is found that higher quality open source software will increase consumer surplus.
【作者单位】：西安交通大学管理学院过程控制与效率工程教育部重点实验室;
【基金】：国家自然科学基金资助项目(91546119)
【分类号】：F270.7;F49

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