AE公司发展战略研究
发布时间：2019-01-23 09:23
【摘要】：IT产品市场具有更新换代快、技术含量高、行业竞争惨烈等特点。近年来，随着以云计算、大数据、物联网等新兴IT技术的发展，传统PC行业日趋没落，移动互联网发展迅速，这既打破了IT企业发展的格局，也显现了巨大市场潜力。AE公司是一家IT制造企业，当前面对内外部环境的变化，制定正确的发展战略已成为当务之急。 本文以AE公司为研究对象，运用战略管理相关理论与SWOT分析方法，对AE公司的内外部环境进行了较为全面的研究，把握了公司目前存在的增长动能不足、产品结构不能适应最新的移动互联网的市场发展等主要问题，在此基础上，论文提出了AE公司未来五年发展战略的总体思路、战略目标，战略重点和战略实施阶段划分，，阐述了战略实施相关策略。在战略实施策略的研究中，本文提出了要从战略出发对人力资源管理模式进行调整，提高产品创新能力；对产品结构进行优化，关注与移动和智能产品的生产、研发；拓展海外营销渠道，在合作中谋求发展等。 本文研究成果对于AE公司正确把握市场的变化趋势，制定促进健康发展的公司战略，具有实际指导意义与应用价值。对IT产品行业相关企业也有指导和借鉴作用。
[Abstract]:IT product market has the characteristics of fast updating, high technology content and fierce competition. In recent years, with the development of cloud computing, big data, Internet of things and other emerging IT technologies, the traditional PC industry is declining day by day, and the mobile Internet is developing rapidly, which has broken the pattern of IT enterprise development. AE Company is a IT manufacturing company. Facing the change of internal and external environment, it is urgent to formulate a correct development strategy. Taking AE Company as the research object, using the theory of strategic management and the method of SWOT analysis, this paper makes a relatively comprehensive study on the internal and external environment of AE Company, and grasps the lack of growth kinetic energy of the company at present. The product structure can not adapt to the latest mobile Internet market development and other major problems. On this basis, the paper puts forward the overall thinking, strategic objectives, strategic focus and strategy implementation phase division of AE Company's development strategy in the next five years. This paper expounds the relevant strategies for the implementation of the strategy. In the study of strategy implementation strategy, this paper proposes to adjust the human resource management model from the strategic point of view, to improve the product innovation ability, to optimize the product structure, to pay close attention to the production and development of mobile and intelligent products, and to improve the capability of product innovation. Expand overseas marketing channels and seek development in cooperation. The research results of this paper have practical guiding significance and application value for AE Company to correctly grasp the changing trend of the market and formulate the company strategy to promote the healthy development. IT product industry related enterprises also have guidance and reference role.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F49;F272
本文编号：2413667
[Abstract]:IT product market has the characteristics of fast updating, high technology content and fierce competition. In recent years, with the development of cloud computing, big data, Internet of things and other emerging IT technologies, the traditional PC industry is declining day by day, and the mobile Internet is developing rapidly, which has broken the pattern of IT enterprise development. AE Company is a IT manufacturing company. Facing the change of internal and external environment, it is urgent to formulate a correct development strategy. Taking AE Company as the research object, using the theory of strategic management and the method of SWOT analysis, this paper makes a relatively comprehensive study on the internal and external environment of AE Company, and grasps the lack of growth kinetic energy of the company at present. The product structure can not adapt to the latest mobile Internet market development and other major problems. On this basis, the paper puts forward the overall thinking, strategic objectives, strategic focus and strategy implementation phase division of AE Company's development strategy in the next five years. This paper expounds the relevant strategies for the implementation of the strategy. In the study of strategy implementation strategy, this paper proposes to adjust the human resource management model from the strategic point of view, to improve the product innovation ability, to optimize the product structure, to pay close attention to the production and development of mobile and intelligent products, and to improve the capability of product innovation. Expand overseas marketing channels and seek development in cooperation. The research results of this paper have practical guiding significance and application value for AE Company to correctly grasp the changing trend of the market and formulate the company strategy to promote the healthy development. IT product industry related enterprises also have guidance and reference role.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F49;F272
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