第三方物流参与下乳制品供应链协调与契约设计

发布时间：2018-02-12 12:52

本文关键词： 乳制品供应链第三方物流契约设计激励机制博弈论　出处：《浙江工商大学》2015年硕士论文　论文类型：学位论文

【摘要】：乳制品行业近些年来取得突飞猛进的发展,已成为人们日常食品需求中不可或缺的组成部分。随着大众健康意识的提高,人们在消费乳制品时不仅关注所获得的乳制品的价格,更加关注乳制品的质量问题,例如：乳制品的运输条件,存储条件,新鲜程度等。这些都对乳制品的物流服务质量提出了更高的要求。目前,我国乳制品的流通主要以自运为主,由于其物流缺乏专业性及物流建设方面无法投入过多精力,所以无法保障乳制品的物流服务质量,而专业的乳制品第三方物流的兴起为乳制品物流服务质量的提高提供了一个有力保证。然而,乳制品第三方物流的加入在保证服务质量的同时能否实现乳制品供应链的优化,以及由于第三方物流所具有的信息优势可能带来的信息不对称问题及如何应对都迫切需要解决。对这些问题的研究对于乳制品供应链的协调发展具有重要意义。针对以上问题,本文主要研究以下几方面内容：(1)针对乳制品供应链结构选择决策问题,考虑有无第三方物流参与两种情形,以乳制品生产企业为领导者、乳制品经销商为跟随者,分别建立Stackelberg博弈模型,分析两种情形下物流服务成本系数与物流服务质量、物流服务成本系数与乳制品需求量、供应链总收益和物流服务成本分担比例之间的相互关系,为供应链决策者选择更好的乳制品供应链结构提供理论依据；(2)针对第三方物流参与下的乳制品供应链协调问题,考虑第三方物流企业物流服务成本信息对称与信息不对称两种情况,分别建立第三方物流成本信息对称与不对称供应链协调模型,分析两种情形下物流服务成本系数变动对物流服务质量、乳制品需求量、第三方物流企业利润、供应链其它成员利润及供应链总利润变化的影响,为优化乳制品供应链物流服务质量、保障乳制品供应链的协调提供理论依据；(3)针对乳制品第三方物流企业谎报行为,考虑对该行为的防范,基于迈尔森的显示原理建立契约激励机制及模型,分析转移支付分担比例与总收益分配之间的关系,从而为设计最佳激励机制提供依据,促使具有信息优势的第三方物流企业真实申报其成本信息,最终实现乳制品供应链的协调。
[Abstract]:The dairy industry in recent years has achieved rapid development, has become an indispensable part of people's daily food needs. With public health awareness, people not only pay attention to the price of dairy products in the consumption of dairy products, pay more attention to the quality problems of dairy products such as dairy products transportation conditions, storage conditions fresh degree. All of the dairy products logistics service quality put forward higher requirements. At present, China's dairy products circulation mainly from transport mainly due to the lack of professional logistics and logistics construction aspect can not put too much effort, so can not guarantee the dairy products logistics service quality, and provide a strong guarantee of professional dairy products of third party logistics for the rise of dairy products logistics services to improve the quality of dairy products. However, the third party logistics service quality assurance in the same Can realize the optimization of dairy supply chain, as well as the urgent need the problem of asymmetric information with third party logistics information advantage may bring and how to deal with the problem. It is important to study on these issues for the coordinated development of dairy supply chain. For the above problems, this paper mainly studies the following aspects: (1) for the dairy supply chain decision-making problem, there is no third party logistics involved in two cases, with dairy production enterprises as a leader, dairy products dealers is the follower, established Stackelberg game model, analysis of the logistics service cost coefficient and logistics service quality in two case, logistics service and cost coefficient demand for dairy products, total profit of the supply chain and logistics service cost sharing relationship between proportion, choose a better dairy supply for supply chain decision makers Provide a theoretical basis for the chain structure; (2) for the dairy supply chain coordination of the third party logistics involved, consider the third party logistics service cost information symmetry and asymmetry of the two case, respectively set up the third party logistics cost information symmetry and asymmetry of supply chain coordination model, analysis of the logistics service cost coefficient of two cases under the change of logistics service quality, demand for dairy products, the profit of third party logistics enterprises, the impact of supply chain profits and other members of the total supply chain profit change, in order to optimize the dairy supply chain logistics service quality, ensure coordination of dairy supply chain and provide a theoretical basis for dairy products; (3) the third party logistics enterprises false behavior, consider to prevent this behavior, the establishment of incentive mechanism and display model based on the Myerson principle, analysis of transfer payment proportion and total profit distribution between the Therefore, it can provide a basis for designing the best incentive mechanism, and urge the third party logistics enterprises with information superiority to declare their cost information, and ultimately achieve the coordination of dairy supply chain.

【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.82

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