洞头县海洋旅游开发研究

发布时间：2017-12-28 19:34

本文关键词：洞头县海洋旅游开发研究　出处：《广西师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：摘要：“十二五”时期,洞头县的旅游业以直线上升的速度发展,对全县经济、社会的发展起到了日益突显的作用。然而,万事必有拙,洞头县旅游业在不断提升的过程中也必然有着这样或那样的一些制约继续发展的一些瓶颈问题,比如旅游淡旺季节的更替非常明显,景区的总体规划落后于实际的需求,旅游开发缺少资金投入,旅游产品结构单调,合力促销氛围淡薄,旅游从业人员的综合素质有待提高,旅游资源的开发多集中在“山、海”等观光资源等等。这些问题的存在制约了洞头旅游产业水平的进一步提升,在很大程度已经成为了必须研究和解决的问题。在旅游可持续发展理论等理论的指导下,通过中国知网、百度等数据库大量搜集海洋旅游等文献资料,对洞头县进行旅游现状等方面的实地调研,着重对洞头县海洋旅游产品的一些问题进行研究,最终给出自己的改进建议和对策。要突破洞头县旅游业发展的瓶颈,全面促进洞头县旅游经济的发展,就必须从洞头的实际出发,本着“有什么、缺什么,补什么”的原则,充分分析现有资源,深入挖掘潜在有利元素,转变工作思路,改变传统模式,巧借外围资源,开拓崭新途径。把洞头旅游做得有海岛特色,有洞头特点,有现代旅游的特征,实现从观光旅游到休闲旅游的转变。具体的从全面推进全域景区化、大胆研发淡季旅游产品、产业融合提升发展品味、加快基础设施建设步伐、错位营销等方面入手谋求突破。
[Abstract]:Abstract: in the "12th Five-Year" period, the tourism industry of Dongtou county developed with a straight rise and played an increasingly prominent role in the economic and social development of the county. However, everything will be made, the tourism industry in Dongtou County in the process of continuous improvement will have this or that some constraints continue to develop some bottleneck problems, such as traveling light busy seasons is very obvious, the overall planning area behind the actual demand of tourism development, the lack of funds, the structure of Tourism products monotonous together, the promotion atmosphere is weak, the comprehensive quality of tourism practitioners should be improved, the development of tourism resources are more concentrated in the "mountain, sea and other tourism resources etc.. The existence of these problems restricts the further promotion of the tourism industry level in Dongtou, and has become a problem that must be studied and solved to a great extent. In the theory of tourism sustainable development theory under the guidance of the China HowNet, Baidu database collects a large number of marine tourism literature of Dongtou county tourism status investigation aspect, this paper focused on the study of some problems in Dongtou County marine tourism products, finally gives some suggestions and countermeasures. To break the bottleneck of the development of tourism in Dongtou County, Dongtou county to promote the comprehensive development of tourism economy, we should start from the reality of Dongtou, the spirit of "what is, what is missing, what" principle, the full analysis of existing resources, dig potential beneficial elements, changing ideas, changing the traditional mode, using external resources. Explore new ways. Dongtou tourism has the characteristics of island, the characteristics of Dongtou, the characteristics of modern tourism, and the transformation from sightseeing to leisure tourism. Specifically, we should strive to break through the overall promotion of global scenic spots, research and development of tourism products in the off-season, industrial convergence, upgrading of taste, acceleration of infrastructure construction and dislocation marketing.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7;P74

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