关于移动社交网络平台中的微信和人人网的对比研究

发布时间：2018-01-02 07:01

本文关键词：关于移动社交网络平台中的微信和人人网的对比研究　出处：《重庆大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着智能手机的普及和移动互联网络的成熟,给社交网络的发展带来了新的生机,挖掘出了社交网络的最大价值。移动社交网络作为移动互联网服务的新生领域,现阶段正是进入高速发展的时期。人人网、微博等传统社交网络实现了移动化的转型,基于移动互联网的新型社交网络如微信、陌陌等不断涌现。以手机为载体的移动社交网络的发展潜力明显高于PC端,也具有更高的研究价值。本论文通过对我国移动社交网络的发展历程和发展现状进行梳理和总结,并着重分析以手机为终端的移动社交网络平台。将当下移动社交网络平台中的两个热门应用微信和人人网进行对比研究,采用系统分析、问卷调查、对比分析等研究方法,分别在软件功能设置和用户使用情况上将两者进行详细的对比研究与分析,并将对比研究结果进行归纳和总结,以当前移动社交网络发展的大背景为前提,提出微信和人人网各自转型发展的建议和归纳出新的发展策略,人人网的发展策略如下:首要明确自身定位,增强创新能力;打造出一个真实的综合性校园社交平台;还应增强与用户之间的联系,重视用户体验感;开发出多元化盈利模式,促进社交服务的“本地”和“移动”融合发展。微信的发展策略如下:应继续加强规范化管理,重视用户体验感;打造一个领先的综合性信息服务平台,不断完善其核心社交功能;开启全方位合作模式,继续开发优质多样的第三方应用;最后,还要做好大数据管理,为用户提供精准营销服务。
[Abstract]:With the popularity of smart phones and the maturity of mobile Internet, the development of social networks has brought new vitality. The greatest value of social networks has been excavated. As a new field of mobile Internet services, mobile social networks are entering a period of rapid development. Weibo and other traditional social networks to achieve the transformation of mobile, based on the mobile Internet based on new social networks such as WeChat. MoMo and other emerging mobile social networks with mobile phones as the carrier of the development of the potential is significantly higher than the PC. Also has a higher research value. This paper through the development of mobile social networks in China and the status quo of the development of comb and summary. The mobile social network platform with mobile phone as the terminal is analyzed. Two popular mobile social network platforms, WeChat and Renren, are compared and analyzed by system analysis and questionnaire survey. Comparative analysis and other research methods, respectively in the software function settings and user use of the two detailed comparative study and analysis, and the results of comparative research will be summarized and summarized. Based on the background of the current development of mobile social networks, this paper puts forward the suggestions of the transformation and development of WeChat and Renren, and sums up the new development strategies. The development strategies of Renren are as follows: first, define their own positioning. Enhancing innovation capacity; Create a real comprehensive campus social platform; We should also strengthen the contact with users and attach importance to the sense of user experience; To develop a diversified profit model to promote the integration of social services "local" and "mobile". The development strategy of WeChat is as follows: we should continue to strengthen the standardized management, attach importance to the sense of user experience; Create a leading comprehensive information service platform, constantly improve its core social functions; Open a comprehensive cooperation model, continue to develop high-quality and diverse third-party applications; Finally, also do a good job big data management, to provide accurate marketing services for users.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

【相似文献】