海螺集团管理模式细分及优化研究

发布时间：2018-01-02 17:43

本文关键词：海螺集团管理模式细分及优化研究　出处：《华东理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：十年来海螺集团以超常规的发展速度,不仅连续十五年排名全行业之首,现更已跻身于世界水泥业的前五强。海螺的发展,不仅使企业本身实现了做大做强的梦想,创造了显著的经济效益和社会效益。更为重要的是,海螺集团的崛起对近代中国水泥工业的发展产生了深远的影响。海螺的发展正是得益于其超前的战略规划,强有力的核心管理体系,不可复制三位一体的市场营销模式,灵活的资本运营手段以及特有的海螺文化,从而确立了海螺在中国水泥界的霸主地位。本文将重点围绕海螺集团的战略规划模式、核心管理体系、市场运营模式、资本运营模式、企业文化等几大方面去归纳总结,系统分析中国一流企业海螺的核心竞争力,同时阐述海螺之所以取得如此骄人成就的内在原因。
[Abstract]:Ten years in the conch group speed, not only for fifteen consecutive years ranked first in the industry, now has been among the world's top five cement industry. The development of enterprises not only to conch, itself to achieve the dream of bigger and stronger, creating significant economic and social benefits is more important. Is that the rise of the conch group have a profound influence on the development of cement industry in modern Chinese.
The development of the conch is thanks to its advanced strategic planning, strong core management system, can not copy the marketing mode of three-in-one, flexible means of capital operation as well as the unique conch culture, thus establishing the conch in the China cement industry dominance. This paper will focus on the strategic planning model of the conch group, core management system, market operation mode, the mode of capital operation, several aspects of corporate culture to summarize, system analysis of the core competitiveness of the first-class enterprise China conch, the conch has intrinsic reason such remarkable achievements.

【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.721

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