B公司移动端服务平台的研究和实现

发布时间：2018-01-03 06:29

本文关键词：B公司移动端服务平台的研究和实现　出处：《华南理工大学》2015年硕士论文　论文类型：学位论文

更多相关文章： 互联网 移动端 服务平台 漏斗模型

【摘要】：从很多现实的案例可以看出,服务经济早已渗透到我们日常生活和工作的各个角落了,经济形态演变小到小孩过生日的模式变化,大到一个企业整体的服务模式的革新,服务作为软的东西、无形的东西开始越来越值钱,检测认证服务作为一个典型的服务业,服务质量的高低体现了企业的内外综合实力,决定了认证公司对需要认证服务的企业的吸引力。但现在很多公司的服务平台存在定位不明晰,没有系统的设计方案,不考虑用户的使用体验,维护成本高昂等等问题,直接影响到公司的对内对外的服务质量,如何结合时代特征不断创新服务方式,改善内外部服务流程,提高服务体验,应对同行的激烈竞争和客户不断提高的服务要求成了企业未来发展的关键问题。本文以B认证公司为研究对象,对B公司的内外部环境,自身服务的特点,以及一些存在的问题进行分析,再结合移动互联网的兴起,提出建设一个基于移动互联网并符合B公司发展现状的移动端服务平台,并通过相关理论工具,数据统计等方式进行研究,实现建设移动端服务平台。该平台方案主要有对内和对外两个功能,对外建立基于腾讯云的官方服务平台,对内建立内部协作服务平台,对平台的定位,关键技术,设计理念,界面,内容企划,维护等多方面进行阐述和研究。通过创新性地结合移动互联网技术与企业信息化建设,实现企业品牌多维度的展现、与客户近距离的互动营销,快速便捷地进行商业交易,同时,也借此改善内部信息的流通,实现扁平化、去中心化的管理,为B公司解决一些实际的问题,以此提高公司的整体服务水平,进而提升行业内的竞争能力,同时也对其他同类公司的发展有积极的借鉴作用。
[Abstract]:From many practical cases, we can see that the service economy has already penetrated into every corner of our daily life and work, and the economic form has evolved to the change of the pattern of children's birthday. As an enterprise as a whole service model innovation, service as a soft thing, intangible things began to become more and more valuable, testing certification services as a typical service industry. The quality of service reflects the internal and external comprehensive strength of enterprises, which determines the attractiveness of certification companies to enterprises in need of certification services. However, the location of service platforms of many companies is not clear. No systematic design, no user experience, high maintenance costs and other issues, directly affect the company's internal and external service quality, how to combine with the characteristics of the times to constantly innovate the service. Improving internal and external service flow, improving service experience, responding to the fierce competition of peers and increasing customer service requirements has become a key issue for the future development of enterprises. This paper takes B certification company as the research object. B company's internal and external environment, the characteristics of its own services, as well as some existing problems are analyzed, and then combined with the rise of mobile Internet. Put forward to build a mobile service platform based on mobile Internet and in line with the development status of B company, and through the relevant theoretical tools, data statistics and other ways to study. Realize the construction of mobile service platform. This platform mainly has two functions: internal and external. The external establishment of the official service platform based on Tencent Cloud, the internal establishment of the internal cooperation service platform, the positioning of the platform. Key technology, design concept, interface, content planning, maintenance and other aspects of the elaboration and research. Through innovative combination of mobile Internet technology and enterprise information construction, achieve multi-dimensional display of enterprise brand. Close to the customer interactive marketing, fast and convenient business transactions, but also to improve the flow of internal information, achieve flat, decentralized management, for B company to solve some practical problems. In order to improve the overall service level of the company, and then enhance the competitiveness of the industry, but also for the development of other similar companies have a positive reference role.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272

【相似文献】