基于卡诺模型的露营地教育功能需求研究

发布时间：2018-01-05 02:26

本文关键词：基于卡诺模型的露营地教育功能需求研究　出处：《华东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：青少年群体不仅是露营地现今重要的客源之一,也是露营地未来潜在的客源。青少年群体正处在知识获取、心智养成、社会交往能力习得的关键时期。能够满足他们在做中学、寓教于游的最佳旅游目的地就是露营地。露营地提供了优美的自然环境、团体活动的氛围、精心设计的活动。但真正能吸引青少年的露营地一定是建立在对青少年露营需求的了解,特别是青少年对露营地教育功能的需求情况的掌握。为了解青少年对露营地教育功能的需求,本文采用了文献研究、专家访谈、问卷调查等研究方法。本文在文献资料、专家访谈的基础上,先对国内外露营地的发展现状进行了总结,并指出现阶段中国大陆露营地发展存在的问题。其次,以上海杨浦区高一年龄阶段的青少年为调查对象,以东方绿舟为案例地,通过两次问卷调查来了解青少年对露营地教育功能的需求情况。第一次问卷调查为露营地教育功能项重要性问卷调查,以了解青少年对露营地教育功能需求项的重要性感知,并进行因子分析,以总结青少年对露营地教育功能的需求类型。第二次问卷调查为基于卡诺模型的露营地教育功能需求问卷调查,对青少年的露营地教育功能需求项进行优先度识别,并引入增加的顾客满意度系数和消除的顾客不满意度系数,绘制满意度四分图。最后,基于满意度四分图的结果,提出露营地在规划设计、市场营销和运营管理等多个层面的建议,帮助露营地企业吸引青少年客群,并将其培养为忠诚客户。
[Abstract]:Youth groups is not only the important source of the camp, and camp future potential customers. Teenagers are in the knowledge acquisition, mental cultivation, critical period of acquisition of social skills. They can meet in the middle school, teach in the best travel destination is camping. Camping provides beautiful the natural environment, group activities atmosphere, carefully designed activities. But the real appeal to teenage camp must be based on the understanding of the needs of youth camp, especially the young people to camp the educational function of the demand of the master. In order to understand the needs of Youth Camp education function, this paper uses the literature research. Expert interviews, questionnaires and other research methods. Based on the literature data, expert interviews, the first development status of the camp at home and abroad are summarized, and pointed out China, camp stage of development of the existing problems. Secondly, in Shanghai Yangpu District high age youth as the investigation object, to Dongfangluzhou as a case, to understand the needs of Youth Camp educational function. Through the two questionnaire survey for the first time the camp education function importance questionnaire. In order to understand the importance of youth camp of the dew function demand education knowledge, and factor analysis, to sum up the young people to camp the educational function of the demand type. Second questionnaires for the survey of Kano model camp education function demand questionnaire based on the youth camp, the educational function of demand priority and recognition. The introduction of customer satisfaction coefficient increases and the elimination of customer satisfaction coefficient, drawing satisfaction four points. Finally, the results of satisfaction four points based on the graph,. The suggestions of camping sites, such as planning, design, marketing and operation management, help camping businesses attract young customers and cultivate them into loyal customers.

【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G775

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