江苏生鲜产品微信公众号营销问题及对策研究

发布时间：2018-01-05 05:10

本文关键词：江苏生鲜产品微信公众号营销问题及对策研究　出处：《商场现代化》2016年26期 　论文类型：期刊论文

【摘要】：近几年,江苏的生鲜产品的需求呈现出快速增长的趋势,其销量远远超过其他的产品。江苏的生鲜产品之所以销量这么好并且不断的壮大,与其营销渠道之间有着密不可分的联系。营销渠道策略对于生鲜产品企业来说是无比重要的,它不但反映了企业的营销状况和盈利情况,还与企业的不断发展有着密不可分的关系。在当前竞争日益激烈的情况下,只有不断优化和创新营销渠道策略,才能提高企业的整体营销水平。而如今在互联网时代下,生鲜产品正朝着信息化、智能化的方向迈进,微营销的手段必将成为生鲜产品的必然趋势。江苏生鲜产品的微营销在生鲜产品传播,生鲜产品品牌的树立,渠道促销,维护客户关系等方面实现了高效性和快捷性。本文研究江苏生鲜产品的微营销策略,旨在为生鲜产品行业提供建议。
[Abstract]:In recent years, Jiangsu's demand for fresh products showed the trend of rapid growth, its sales are far more than other products. Jiangsu is so good and fresh products sales continue to grow, there is a strong link between its marketing channels. The marketing channel strategy is very important for fresh products enterprises, it not only reflects the marketing status and profitability of enterprises, but also has a close relationship with the development of the enterprise. In the increasingly competitive circumstances, only the continuous optimization and innovation of marketing channel strategy, it can enhance the enterprise's overall marketing level. But now in the Internet era, fresh products is moving towards the information, forward the intelligent direction, will means micro marketing has become an inevitable trend of fresh products. Jiangsu fresh products in the micro marketing of fresh products, fresh products brand Establish and promote sales channels, maintain customer relationship and other aspects to achieve high efficiency and speed. This paper studies the micro marketing strategy of fresh products in Jiangsu, aiming to provide suggestions for the fresh product industry.

【作者单位】：应天职业技术学院;
【基金】：江苏省高校哲学社会科学研究项目指导项目《微时代应用型物流专业教学创新探索与研究》(项目编号:2016SJD880205)
【分类号】：F274;F724.6
【正文快照】： 江苏省位于我国大陆东部沿海中心,与上海,浙江等地共同构成长江三角洲城市区,江苏省具有优越的地理环境,其位于温带向亚热带过渡性气候,气候温和,且雨量适宜,这种优越的地理环境为江苏生鲜产业发展提供机遇。虽然得天独厚的地理条件为江苏省生鲜产业提供了发展前提,但江苏生鲜

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