A公司国际化经营战略研究

发布时间：2018-01-05 19:37

本文关键词：A公司国际化经营战略研究　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：在中国加入WTO和经济发展逐渐进入“新常态”的大环境下,中央政府号召中国企业要“走出去”,特别是“一带一路”伟大战略构想的提出,极大地支持和鼓舞了中国企业舰队开拓国际市场。面对这样的历史机遇,大多数缺乏人才和资金优势的中小民营企业也加入到国际化行列,寻求出口和海外投资,然而,国际市场风云变幻,期间的风险可想而知。本文选取A公司这样一家极其普通的机械制造类小型民营企业作为研究对象,以其国际化经营战略为主线,分公司层战略和业务层战略两个层次、从外部环境和内部环境两个角度对A公司国际化发展历程中的各个阶段进行深入剖析,总结经验教训,以期为其它中小民营企业解决国际化经营过程中所可能要面临的普遍性问题、降低“走出去”的试错成本和在国际化浪潮中翻船的风险提供参考和借鉴作用。本文从战略管理的角度针对A公司十几年国际化发展的历程进行了详细的分析,最终得出结论认为国际化是现代企业发展的必然趋势,也是世界经济全球化的客观要求,在第二次工业革命中落后了的中国应该抓住这个历史机遇,中国企业应该尽早做好人才储备和管理体系建设,紧扣所处行业特点,从产品、市场、价格和营销等方面认真分析,采取恰当的经营战略。其次,现代企业竞争是真个产业链的竞争,中国各种所有制企业必须齐心协力、响应政府的号召,组团出海,在世界经济舞台上创造出中国品牌舰队的辉煌,同时为营造完整的国民经济配套体系贡献力量。中国改革开放的步伐会越迈越大,中国民营企业发展的春天已经到来经济全球化是世界的大势所趋,任何现实的困难和挫折都挡不住求真务实的中国企业家前进的步伐,A公司已用自己的亲身经历印证了这一点,也为其它中心民营企业树立了榜样。
[Abstract]:In Chinese joining WTO and economic development has gradually entered a "new normal" environment, the central government called on Chinese enterprises to "go out", especially the "put forward The Belt and Road" great strategic vision, greatly supported and encouraged the enterprises to develop the international market. China fleet of this historical opportunity, small and medium private most companies lack the advantages of talents and funds also joined the ranks of internationalization, for exports and overseas investment, however, during the international market amidst the winds of change, as can be imagined. This paper selects A company risk such an extremely ordinary machinery manufacturing small and medium-sized private enterprises as the research object, with its internationalization strategy as the main line, two levels of the company strategy and business strategy, from the two aspects of internal and external environment of A company's internationalization development of each stage in the course of in-depth analysis, summarized by Lessons, in order to other small and medium-sized private enterprises to solve the common problems which may be confronted with the internationalization process, reduce the "going out" the cost of trial and error and capsized in the wave of international risk and provide reference. This paper gives a detailed analysis for the development of the internationalization course of ten years of A company from strategic management the angle, finally concludes that internationalization is the inevitable trend of the development of modern enterprises, and it is also the objective requirement of economic globalization in the world, behind the second industrial revolution in China should seize this historic opportunity, China enterprises should as soon as possible and reserve management system construction personnel, according to which the characteristics of the industry, from the product market. The price and marketing and other aspects of a careful analysis, take appropriate management strategy. Secondly, the modern enterprise competition is a competition of industrial chain, Chinese various kinds of ownership The enterprise must work together to respond to the government's call, group of sea, create brilliant Chinese brand fleet in the world economic arena, at the same time to create and contribute to the complete system of national economy. China supporting the pace of reform and opening up will be bigger, the development of private enterprises China has come the spring of the world economic globalization is represent the general trend, any the real difficulties and setbacks are unstoppable, pragmatic China entrepreneur pace, A company has used his personal experience to prove this point, but also set an example for other central enterprises.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4

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