川西藏羌彝走廊民族节庆体育与旅游产业融合的个案研究

发布时间：2018-01-05 19:40

本文关键词：川西藏羌彝走廊民族节庆体育与旅游产业融合的个案研究　出处：《成都体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,旅游产业在世界范围内蓬勃发展,逐渐成为世界最大的产业,出门旅游成为一种时尚。随着旅游业的发展壮大,民族文化旅游逐渐兴起,越来越多的人喜欢外出去探索或体验其他民族的生活方式,见证不同的风俗习惯、宗教传统和文化遗产。而民族节庆体育作为各民族最为广泛的娱乐、竞技艺术,又是许多节庆活动开展中必不可少的经典存在,甚至许多闻名遐迩的民族节日都以体育为核心元素开展。2014年,在国家文化部、财政部联合印发我国第一个国家层面的区域文化产业发展专项规划《藏羌彝文化产业走廊总体规划》政策背景引领下,探索我国唯一一个羌族聚集区、最大的彝族聚集区、康藏核心区的“川西藏羌彝走廊”民族节庆体育与旅游产业融合,不仅是藏羌彝民族特色文化保护的现实需要,也是四川旅游政策规划具体实施的路径选择。本文采用文献资料法、田野调查法、问卷调查法、逻辑分析法等方法具体探讨了川西藏羌彝走廊内具有典型代表的藏族甲居藏寨、羌族水磨古镇、彝族拖觉镇的节庆体育与旅游产业融合。本文主要内容包括以下六部分:第一部分:阐述了川西藏羌彝走廊民族节庆体育文化的来源、特点、类型,川西藏羌彝走廊民族旅游产业的类型、特点等。第二部分主要探讨了川西藏羌彝走廊民族节庆体育文化与旅游产业融合的现实基础。本文认为:政策规划为二者融合发展提供支持、二者优势互补体现了融合发展本质、资源共享奠定二者融合发展基础、市场需求催生二者融合发展动力、发展导向预示了二者融合发展前景。第三部分主要研究了川西藏羌彝走廊民族节庆体育文化与旅游产业融合的现状。通过对川西藏羌彝走廊民族节庆体育与旅游项目开发、参与人群、开展效果等的知晓度、美誉度、形象度、满意度等方面的调查,阐述了当前川西藏羌彝走廊民族节庆体育文化与旅游产业融合的发展状况。第四部分列举了川西藏羌彝走廊内三个典型民族村寨,代表藏族特色的甲居藏寨、代表羌族特色的水磨古镇、代表彝族特色的拖觉镇的节庆旅游发展及体育文化开发现状,以及甲居藏寨、水磨古镇、拖觉镇民族节庆体育文化与旅游产业的融合路径。第五部分主要说明了甲居藏寨藏族、水磨古镇羌族、拖觉镇彝族节庆体育文化与旅游产业融合不足之处。本文认为:节庆体育旅游产品缺乏文化深度;节庆体育旅游基础设施不完善;节庆体育旅游的宣传不力、营销渠道单一;节庆体育旅游项目参与性与体验不足;节庆体育旅游缺乏产品特色和品牌效应;节庆体育旅游部门管理和服务意识较差等是当前三地节庆体育文化与旅游产业融合阻碍因素。第六部分探讨了甲居藏寨藏族、水磨古镇羌族、拖觉镇彝族节庆体育文化与旅游产业融合的创新发展。本文认为要想填补甲居藏寨藏族、水磨古镇羌族、拖觉镇彝族节庆体育文化与旅游产业融合不足之处,就必须挖掘节庆体育旅游的文化内涵,提升核心竞争力;强化节庆体育基础设施建设;提升宣传营销理念,加大宣传力度;布置一定节庆体育文化体验场所,营造参与氛围;建设特色旅游基地,做大做强节庆体育旅游品牌;加强政府规划管理,创建良好服务氛围等。
[Abstract]:In recent years, the tourism industry is booming in the world, has become the largest industry in the world, tourism will become a kind of fashion. With the development of the tourism industry to grow, the ethnic cultural tourism gradually rise, more and more people love to go out to explore or experience other people's way of life, to witness the different customs, traditions and religion cultural heritage. The national sports festival as the most widely different national sports entertainment, art, and many festivals to carry out essential classic, even many ethnic festivals are well-known, far and near to sports as the core element of.2014, the national Ministry of culture, Ministry of Finance jointly issued China's first national level area the cultural industry development planning "Yi Qiang culture industry corridor planning" policy background under the guidance of exploring only one China's largest Yi Qiang accumulation area. Gathering area, the core area of the Sichuan Tibet Tibet Qiang Yi Corridor "National Sports Festival and the integration of the tourism industry, is not only the need of Yi Qiang ethnic characteristics and cultural protection of reality, is also the Sichuan tourism policy planning path specific implementation. This paper uses the methods of literature, field survey method, questionnaire survey method, logical analysis etc. the method discussed Tibet Sichuan Qiang Yi Corridor in the typical Tibetan Jiaju Tibetan and Qiang Yi Jue Shuimo Town, drag festival sports and tourism industry in the town of fusion. The main contents of this paper include the following six parts: the first part: elaborated the origin, Sichuan Tibet Qiang Yi Corridor folk festival sports culture characteristics. Type, type, Sichuan Tibet Qiang Yi Corridor national tourism industry characteristics. The second part mainly discusses the realistic foundation of Tibet Sichuan Qiang Yi Corridor national festival sports culture and tourism industry in the integration. This paper believes that the policy planning for the integration of the two development support, the two complement each other reflects the integration of the nature of development, resource sharing of two integrated development foundation, market demand two integrated development power, development oriented indicates two integrated development prospects. The third part mainly studies the status quo of Tibet Sichuan Qiang Yi Corridor nation festival sports culture and tourism industry integration. Through the Sichuan Tibet Qiang Yi Corridor National Sports Festival and tourism development projects, participate in the crowd, awareness, carry out the effects of reputation, image, satisfaction and other aspects, expounds the current situation of the development of Sichuan Tibet Qiang Yi Corridor national festival sports culture and tourism industry convergence. The fourth part lists the Sichuan Tibet Qiang Yi Corridor in three typical ethnic villages, representing the characteristics of Tibetan Jiaju Tibetan and Qiang, representative characteristics Shuimo Town, on behalf of Yi Nationality Drag the Jue Zhen festival tourism development and sports culture development, as well as Jiaju village, Shuimo Town, drag sleep fusion path town national festival sports culture and tourism industry. The fifth part mainly explains the Jiaju Tibetan Tibetan and Qiang, Shuimo Town, Zhen Yi deficiency drag sleep fusion of festival sports culture and tourism industry. This thesis holds that the sports festival tourism products lack of cultural depth; sports festival tourism infrastructure is not perfect; the sports festival tourism propaganda ineffective, the single marketing channel; the sports festival tourism project participation and experience; sports festival tourism lack of product features and brand effect; the festival sports department of tourism management and service consciousness is the poor the three festival sports culture and tourism industry convergence obstacles. The sixth part discusses the Jiaju Tibetan Tibetan and Qiang, Shuimo Town, drag Jue Zhen Yi Nationality Sports Culture Festival The innovation and development and the integration of the tourism industry. This paper believes that in order to fill the Jiaju Tibetan Tibetan and Qiang, Shuimo Town, Zhen Yi deficiency drag sleep fusion of festival sports culture and tourism industry, it is necessary to excavate the cultural connotation of tourism festival sports, enhance core competitiveness; strengthen the festival sports infrastructure construction; enhance the marketing concept, increase the propaganda; layout of festival sports culture experience places, build participation atmosphere; the construction of characteristic tourism base, bigger and stronger sports festival tourism brand; to strengthen the government's planning and management, service to create a good atmosphere.

【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;G80-05

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