CMAS公司经销店培训体系构建

发布时间：2018-01-05 19:44

本文关键词：CMAS公司经销店培训体系构建　出处：《东南大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国经济社会的快速发展,轿车已走入普通百姓的生活,特别是2000年后,汽车市场在产销量上都出现了“井喷”现象,中国现已成为世界最大的汽车市场,在给各大汽车生产厂商带来了无限商机的同时,这也使市场竞争日趋激烈。随着中国市场的逐渐成熟,竞争加剧,各汽车厂家的同级别汽车,在性能、价格上的差异性越来越小,销售及售后服务对消费者选择的影响越来越大,因此汽车经销店(4S)建设,已成为各汽车公司提升企业营销核心竞争力的关键环节。要加强4S店建设,首先要从提高4S店员工素质入手,而建立规范完善的员工培训管理体系是其基础和目标实现的保证。本论文以长安马自达公司4S店员工培训问题为研究对象,运用现代人力资源管理和培训理论方面的研究成果,借鉴其他汽车公司员工培训的成功经验,通过深入调研、系统思考,针对长安马自达经销商人员培训的现有状况及存在问题,提出了长安马自达经销商培训体系的建设构思,设计可操作的实施方案,解决经销商因培训管理、制度、流程不善对工作的影响。使得培训真正专业化、系统化和规范化,增强长安马自达经销商的综合竞争力。
[Abstract]:With the rapid development of our country's economy and society, cars have entered the life of ordinary people, especially after 2000, the "blowout" phenomenon appeared in the automobile market. China has become the largest automobile market in the world, which brings unlimited business opportunities to the major automobile manufacturers, which also makes the market competition increasingly fierce. With the gradual maturity of the Chinese market, the competition intensifies. The difference in performance and price of the same class of automobile manufacturers is becoming smaller and smaller, and the influence of sales and after-sales service on the choice of consumers is becoming greater and greater, so the car dealership is built. In order to strengthen the construction of 4S store, the first step is to improve the quality of 4S store staff. The establishment of a standardized staff training management system is its foundation and goal to achieve the guarantee. This paper takes the Changan Mazda company 4Sshop staff training as the research object. Using the research results of modern human resource management and training theory, drawing lessons from the successful experience of other automobile companies' staff training, through in-depth investigation, systematic thinking. In view of the existing situation and existing problems of Changan Mazda dealer training, this paper puts forward the construction conception of Changan Mazda dealer training system, designs the operational implementation scheme, and solves the dealer training management. The impact of poor system and process on the work. Make the training truly professional, systematic and standardized, and enhance the comprehensive competitiveness of Changan Mazda dealers.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471

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