制药公司移动商务系统的设计与实现

发布时间：2018-01-06 10:37

本文关键词：制药公司移动商务系统的设计与实现　出处：《湖南大学》2015年硕士论文　论文类型：学位论文

【摘要】：在制药公司的基层业务人员与营销管理人员之间,缺乏有效的信息共享与信息反馈机制,公司进行医药产品研发、生产、交付、管理等多个内部阶段和外部营销之间也缺乏行之有效的信息系统进行对接,导致公司管理人员对基层业务人员的工作执行情况不能及时准确的了解。因此,管理人员难以对基层业务人员的工作提供及时有效的支持和资源调配。整个营销系统缺乏一个行之有效的执行追踪及反馈机制。同时,如何加强与以医院、药店为主体的医药需求方的联系,对医药需求方的需求信息进行采集、分析与服务,以指导制药公司的药品生产人员与营销人员的营销方向,是目前制药公司亟待解决的重要问题之一。互联网技术的不断发展为完善信息采集、传播和交换提供了新的技术手段,尤其是移动互联网技术的快速发展,为企业提供了从基层销售人员的日常工作中进行信息采集的技术手段,从而实现了公司管理人员对基层销售人员进行实时的业务管理。本文设计并实现一个制药公司移动商务应用系统,系统从业务部门实际需求出发,综合应用需求分析与系统设计方法获取系统需求,制定系统实现的管理逻辑和方法。本系统以医药公司信息为基础,构建一个高效便捷的制药公司移动商务应用系统。该系统能够将公司的产品销售优惠信息通过移动平台以第一时间传达到业务人员手中。同时,使公司总部上级领导也能够及时掌握业务人员日常工作情况,完善对业务人员的监管体制,从而实现销售第一线工作人员与总部管理系统的对接,提高了公司对产品销售渠道中产品流向的监管能力。通过互联网连接,将服务器端和手机移动端所有数据集中储存在一个数据库中,能够实时共享,为公司各级销售部门用户和业务人员提供一个及时掌握业务全貌的信息处理平台。本系统综合运用开源框架技术,通过Struts, Spring, Hibernate等的集成应用,在开源的轻量级框架体系下,提高了系统开发质量。测试结果显示,系统达到了设计要求,并在制药公司商务系统中进行实际应用。系统的应用有效提高了制药企业的管理与服务水平。
[Abstract]:In the pharmaceutical company grass-roots business personnel and marketing management personnel, lack of information sharing and feedback mechanism of effective information, company of pharmaceutical product development, production, delivery, management between multiple internal and external marketing stage is also a lack of effective information system for docking, resulting in the implementation of corporate management personnel to the grass-roots business staff the work can not be timely and accurate understanding. Therefore, to provide timely and effective support and resources management personnel to grass-roots business staff. The whole marketing system is the lack of an effective execution tracking and feedback mechanism. At the same time, how to strengthen the hospital pharmacy and medicine, as the main demand side contact, to collect the medicine demand analysis and information services, to the marketing direction of drug production personnel to guide pharmaceutical companies and marketing personnel, is currently the pharmaceutical companies One of the important problems to be solved. For the continuous development of Internet technology to improve the information collection, provides a new technical means for communication and exchange, especially the rapid development of mobile Internet technology provides technical means for information collection from the grassroots marketing personnel in the daily work for the enterprise, so as to achieve the company's business management personnel the basic management of real-time sales staff. This paper describes the design and implementation of mobile commerce application system in a pharmaceutical company, the actual needs of the system from the business sector, the comprehensive application of requirements analysis and system design method to obtain the system requirements, establish the management logic and method for realizing the system. The system is based on the pharmaceutical company information, build mobile commerce application system a convenient and efficient pharmaceutical company. The system can sell preferential company information by the mobile platform in the first time Inter communicated to business personnel. At the same time, the company headquarters has superior leadership to grasp the daily work of business personnel, improve the business personnel supervision system, in order to achieve docking of front-line sales staff and headquarters management system, improve the company's product to product sales channels in the regulatory capacity. Through the Internet connection the server and the mobile phone, the mobile terminal is stored in a database of all data, real-time sharing, provide a timely grasp of the information processing platform full appearance of business for the company's sales department at all levels of users and business personnel. The comprehensive use of the system open source framework, through Struts, Spring, Hibernate etc. in the integrated application. Lightweight framework of open source, improve the quality of system development. The testing results show that the system meets the design requirements, and in the pharmaceutical company business system The application of the system has effectively improved the management and service level of the pharmaceutical enterprises.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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