万创科技环保建材跨境电商项目计划书

发布时间：2018-01-06 21:17

本文关键词：万创科技环保建材跨境电商项目计划书　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：2014年9月,中国最大的互联网公司阿里巴巴在美国纽交所上市,2015年总理政府工作报告中重申推动大众创业万众创新的政府工作计划,同时提出“互联网+”的行动计划,旨在推动移动互联网、云计算、大数据、物联网等与现代制造业的结合。建筑材料的更新迭代在近一个世纪发生着巨大变化,原材料的应用的多种组合层出不穷,但是人类社会文明发展的需要总引导着新型材料的不断问世,环保、健康、可持续、社会价值等概念日渐被供需双方所接受。万创环保科技所主打的新型环保铝合金建材正是这一个十年二十年市场需要的主流产品,借助得天独厚的中原区域产业优势,搭上互联网+实体企业的顺风车,着手展开新型环保建材跨境电商贸易项目。本文从实际出发,结合创业者并不丰富的实际社会工作经验以及学习的理论所得结合可利用的优势资源。首先,厘清了项目的整体规划,制定了组织架构,确定了项目的盈利模式;其次,深入分析了市场供求关系,结合贸易政策、产品属性和自身的核心竞争力,对项目进行了供需分析;再次,根据工商管理专业市场营销学的理论知识,初步制定了适合万创科技当前现状的营销策略,即竞争策略、展会策略、网络营销策略、行业合作策略;然后,通过一系列的财务数据,对公司的市场收益率、现金流等指标进行分析;最后,从投资学角度,对项目做出详细的风险评价,并做出了四年的运营规划。建筑结构形式从秦砖汉瓦发展到现在的智能制造装配式住宅经历了数千年的变化,而这种变化随着时代的发展日渐加速。建筑材料因其产品属性的特殊,是电子商务大规模渗透的较晚领域,随着国际物流体系的成熟,中国作为世界制造大国,建材的销售必然以不可逆转的趋势风靡全球建材市场。万创科技新型环保建材跨境电商项目正是利用互联网为生存土壤进行国际贸易,装配式概念的提出和生产技术的支持使得人们印象中笨大粗的建筑材料越来越模块化标准化和流通化。全球大部分地区正处于建设发展的黄金时期,对新型材料和模式的需求旺盛,从谷歌搜索和阿里巴巴的数据管家中可以看出南北美、欧洲、非洲对新型建材有持续增长的市场需求。更大的市场范围和更加开放的平台使得竞争也更加激烈,所以虽然市场广袤,但是也是道阻且长。
[Abstract]:In September 2014, Alibaba, China's largest Internet company, listed on the New York Stock Exchange. In his 2015 government work report, the prime minister reiterated the government's work plan to promote innovation in mass entrepreneurship. At the same time put forward the "Internet" action plan, aimed at promoting the mobile Internet, cloud computing, big data. The combination of the Internet of things and the modern manufacturing industry. The renewal iteration of building materials has undergone tremendous changes in the last century, the application of raw materials of a variety of combinations emerge in endlessly. However, the need for the development of human civilization has always led to the continuous emergence of new materials, environmental protection, health, sustainable. The concept of social value is increasingly accepted by both supply and demand. The new environmental protection aluminum alloy building materials mainly by Wanchang Environmental Technology is the mainstream product that the market needs in this decade and twenty years. By virtue of the unique advantages of the Central Plains regional industry, taking advantage of the Internet entity enterprises, start to launch a new type of environmental protection building materials cross-border e-commerce trade project. This paper starts from the reality. Combined with entrepreneurs' actual social work experience and learning theory to combine the available resources. First, the overall planning of the project has been clarified, and the organizational structure has been formulated. Determine the profit model of the project; Secondly, it deeply analyzes the relationship between supply and demand in the market, combining with the trade policy, product attributes and its core competitiveness, and analyzes the supply and demand of the project. Thirdly, according to the theoretical knowledge of the marketing of business administration, the author makes a preliminary marketing strategy suitable for the current situation of Wanchang Technology, that is, competition strategy, exhibition strategy, network marketing strategy, industry cooperation strategy; Then, through a series of financial data, the market rate of return, cash flow and other indicators of the company are analyzed. Finally, from the point of view of investment, the detailed risk evaluation of the project is made. And made four years of operational planning. The architectural structure form from Qin brick and Han tiles to the current intelligent manufacturing assembly housing experienced thousands of years of change. With the development of the times, building materials, because of the special properties of its products, is a late field of e-commerce large-scale penetration. With the maturity of the international logistics system, China is a major manufacturing country in the world. The sales of building materials will inevitably become popular in the global building materials market with an irreversible trend. It is precisely the use of the Internet to carry out international trade on the Internet as the survival soil for cross-border e-commerce projects of innovative environmental protection building materials. The concept of assembly and the support of production technology make people think that the bulky building materials are becoming more and more modular standardization and circulation. Most of the world is in the golden period of construction and development. Demand for new materials and models is strong, as can be seen from Google search and Alibaba's data butler. Africa has a growing market for new building materials. Greater market scope and more open platforms make competition more intense, so the market is vast, but it is also a barrier and a long one.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F426.92

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