基于社会化网络资源的网络营销教学信息平台构建研究

发布时间：2018-01-08 02:14

本文关键词：基于社会化网络资源的网络营销教学信息平台构建研究　出处：《情报科学》2017年12期 　论文类型：期刊论文

【摘要】：【目的/意义】不断丰富和发展的社会化网络资源、互联网和智能通讯设备的普及为网络营销教学带来了机遇,因此建设网络营销教学信息平台整合社会化网络资源服务于网络营销教学具有重要意义。【方法/过程】针对多数高校网络营销教学面临经费短缺、免费社会化网络资源利用不足等问题提出建设网络营销教学信息平台来整合社会化网络资源和各高校教师的教学资源。从加大网络营销教学经费投入和政策支持力度来鼓励教师整合社会化网络资源开展网络营销教学,并通过信息共享共建来丰富网络营销教学信息平台内容。【结果/结论】应用网络营销教学信息平台和社会化网络资源开展网络营销教学既解决了学校资源匮乏问题,又能够全面培养了学生的网络营销实践能力,可以更好地满足企业对网络营销人才的需求,实现了高校、学生和企业三方共赢。
[Abstract]:[Objective] / significance to constantly enrich and develop the socialization of cyber source, the popularity of the Internet and intelligent communication equipment brings opportunities for the marketing of the network teaching, so the construction of network marketing teaching information platform to integrate social cyber source service in the network marketing teaching has important significance. [Methods] in most universities / network marketing teaching facing funding the shortage, shortage of free social cyber source using the proposed construction of network marketing teaching information platform to integrate social and cyber source of College Teachers' teaching resources. From the network marketing to increase education funding and policy support to encourage teachers to integrate social cyber source to carry out network marketing teaching, and through information sharing to enrich network marketing teaching information platform. [Conclusion] the content / application of teaching information platform and social network marketing The implementation of network resources in network marketing teaching not only solves the problem of school resource scarcity, but also fully trains students' practical ability of network marketing, which can better meet the needs of enterprises for network marketing talents, and realize the win-win of three sides among universities, students and enterprises.

【作者单位】：北华大学经济管理学院;
【基金】：吉林省教育科学“十三五”规划一般规划课题(GH170126)
【分类号】：F713.36-4;G642
【正文快照】： 随着网络资源的不断丰富,网络技术的不断发展,社会化网络媒体已经成为人们日常生活和工作不可或缺的资源,同时社会化网络媒体也是企业开展营销推广、品牌塑造等活动不可或缺的工具和资源。社交网络媒体信息在朋友圈内由于信任关系可以实现高效传递、扩散和转化,在通过弱关系连

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