基于Android平台的青岛移动渠道经理管理系统的设计与实现

发布时间：2018-01-08 09:37

本文关键词：基于Android平台的青岛移动渠道经理管理系统的设计与实现　出处：《山东大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,移动通信行业发展势头良好,对于移动通信运营企业而言,要在激烈的竞争中赢得核心竞争力,必须把渠道做好。渠道是市场发展的基础,而渠道经理是市场拓展的领军力量,良好、有效的渠道管理模式能够帮助渠道经理提升企业的核心竞争力。当前在人员及成本紧张的状况下,移动内部的渠道管理的工作方式仍依靠渠道经理的手工操作,造成了人力浪费,并且不能提高日常工作的效率。计算机技术的发展和应用能够解决移动内部渠道的人工管理模式,通过使用先进的信息化技术,转变渠道支撑和渠道经理的传统工作模式,提升移动内部工作效率,从而提高企业核心竞争力,增加企业利润。本文把握信息技术发展方向和信息化建设趋势,通过对青岛移动内部的渠道管理模式、渠道经理开展的业务需求及现状进行充分调研,了解工作中的各项问题,掌握渠道经理分布、渠道数量、业务实际需求、卡资源数量等信息,明确影响渠道管理效率的关键流程和环节。在分析青岛移动内部的市场占有情况及营销策略,并对青岛移动渠道经理业务现状及渠道管理现状充分把握的基础上,基于Android平台,以SQL Server 2005作为后台数据库支撑,开发青岛移动渠道经理管理系统,实现渠道办公、种子短信、学习资料管理、英雄榜等功能,使得系统具备数据处理快捷安全、操作简单、交互性较好等特点,建立经济高效、可靠性高的移动内部渠道管理模式,提升移动内部的工作效率和核心竞争力。本文的工作主要有以下几个方面：1.分析国内外渠道管理理论研究现状及我国移动应用现状,了解我国渠道管理的业务模式及管理需求,证实了青岛移动渠道经理管理系统开发的必要性。2.充分调研青岛移动渠道经理开展的业务需求,对渠道经理管理系统的功能性需求、非功能性需求进行分析。针对此需求,对系统的总体架构、功能架构、各个功能模块、数据库、安全通信架构进行了设计。3.按照对系统各个模块的需求分析及设计,基于Android平台,实现青岛移动渠道经理管理系统的开发,并使用相关的软件测试方法对系统进行反复测试,保证系统能够安全、可靠、高效的运行。4.将系统在青岛即墨移动内部进行部署应用,提升了青岛即墨移动渠道管理的效率,提升了渠道经理的工作效率,应用效果良好。
[Abstract]:In recent years, the mobile communication industry has a good development momentum, for mobile communication operators, in order to win the core competitiveness in the fierce competition, we must do the channel well. The channel is the basis of market development. The channel manager is the leading force in market development. A good and effective channel management model can help the channel manager to enhance the core competitiveness of the enterprise. The working mode of channel management within the movement still relies on the manual operation of channel manager, resulting in a waste of manpower. And can not improve the efficiency of daily work. The development and application of computer technology can solve the manual management mode of mobile internal channels by using advanced information technology. To change the traditional working mode of channel support and channel manager, to improve the efficiency of mobile internal work, thus to improve the core competitiveness of enterprises and increase corporate profits. This paper grasps the development direction of information technology and the trend of information construction. Through the internal channel management mode of Qingdao Mobile, the business needs and current situation of the channel manager are fully investigated, understand the problems in the work, grasp the distribution of the channel manager, the quantity of the channel, and the actual demand of the business. Card resources and other information to determine the impact of channel management efficiency of the key processes and links. In the analysis of Qingdao Mobile's internal market possession and marketing strategies. And on the basis of fully grasp the current situation of channel manager and channel management of Qingdao Mobile, based on Android platform, SQL Server 2005 is used as the backstage database support. Development of Qingdao mobile channel manager management system to achieve channel office, seed messaging, learning data management, hero list and other functions, make the system has the characteristics of fast and safe data processing, simple operation, good interaction and so on. Establish an economic and efficient, high reliability mobile internal channel management model. The main work of this paper is as follows: 1. Analysis of domestic and foreign channel management theory research status and China mobile application status. Understand the business model and management requirements of channel management in China, confirm the necessity of the development of Qingdao mobile channel manager management system. 2. Fully investigate the business needs of Qingdao mobile channel manager. The functional requirements of the channel manager management system, non-functional requirements are analyzed. In view of this requirement, the overall structure of the system, functional architecture, each functional module, database. According to the requirement analysis and design of each module of the system, based on the Android platform, the development of Qingdao Mobile Channel Manager Management system is realized. And use the relevant software testing methods to repeatedly test the system to ensure that the system can be safe, reliable, efficient operation. 4. The system will be deployed in Qingdao Jimo mobile internal application. Improve the efficiency of Qingdao Jimo mobile channel management, improve the work efficiency of channel managers, the application effect is good.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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