JC投资担保公司发展战略研究

发布时间：2018-01-08 09:38

本文关键词：JC投资担保公司发展战略研究　出处：《河北经贸大学》2015年硕士论文　论文类型：学位论文

更多相关文章： 投资担保 战略 JC 战略环境 SWOT分析

【摘要】：改革开放三十多年的经济快速增长，离不开中小企业的发展，但中小企业融资难问题一直是这样企业的发展瓶颈，，融资担保的大量需求使得担保行业迅速发展起来，极大的缓解了中小企业融资的问题，但担保企业由于起步较晚，在自身的发展过程中，定位不清、战略不明的问题也较为突出。本文的研究以JC投资担保公司为研究对象，公司于2010年成立，其成立目的正是为解决河南省中小企业融资问题，公司注册资金为一亿，其中，政府控股为70%，在成立的四年多时间里，解决了大量的中小企业融资问题，为当地中小企业的发展做出了重大贡献，但随着担保行业的竞争的激烈，JC担保公司的发展也存在不少问题，这些问题大多数基于JC投资担保公司的发展战略方向不明确，本文就此问题展开了全面的研究。通过本文的研究，提出了JC投资担保公司应当采用专业化的战略，即通过专业经营担保业务来获取市场份额；而竞争战略公司应当采取差异化战略和目标集中战略。为了实现这些企业战略，采取了相应的措施，首先要确定JC投资担保公司的企业愿景、企业使命及其战略目标，其次是具体的企业发展战略的拟定，只有采取这两个方面的措施，企业的战略才能得以实施；为了使JC担保公司的战略得到有效的实施，还需要具有相应的保障制度，最终，本文提出了战略分解到具体的职能部门，并对这些分解到职能部分的战略实施进行相应的考核制度。只有这样的制度才能使战略落实并长期执行，分解到职能部门的战略有人力资源战略、财务战略、营销战略和经营战略等。本文提出的相关战略是基于JC投资担保公司的战略环境，与公司的客观情况相结合，具有一定的实践意义。并提出采用年度战略考核机制、成立专门的战略保障部门以及财力上的支持等措施保障公司的战略实施。
[Abstract]:The rapid economic growth of more than 30 years of reform and opening up can not do without the development of small and medium-sized enterprises, but the financing problem of SMEs has always been the bottleneck of the development of enterprises. The large demand for financing guarantee makes the guarantee industry develop rapidly, which greatly alleviates the financing problem of small and medium-sized enterprises. However, due to the late start, the position of guarantee enterprises is not clear in their own development process. The problem of unclear strategy is also more prominent. In this paper, JC Investment guarantee Company as the research object, the company was established in 2010, the purpose of its establishment is to solve the financing problem of small and medium-sized enterprises in Henan Province, the company registered capital is 100 million, of which. Government holding for 70, in the establishment of more than four years, to solve a large number of SMEs financing problems, for the development of local SMEs made a significant contribution, but with the fierce competition in the guarantee industry. There are also many problems in the development of JC guarantee Company. Most of these problems are based on the unclear development strategy of JC Investment guarantee Company. Through the research of this paper, the paper puts forward that JC investment guarantee company should adopt the strategy of specialization, that is, to obtain market share through professional operation of guarantee business; Competition strategy companies should adopt differentiation strategy and goal concentration strategy. In order to achieve these corporate strategies, the corresponding measures have been taken, first of all to determine the JC investment guarantee company corporate vision. The mission of the enterprise and its strategic goal are followed by the formulation of the specific enterprise development strategy. Only by adopting these two measures can the strategy of the enterprise be implemented; In order to make the strategy of JC guarantee company to be effectively implemented, we also need to have a corresponding security system. Finally, this paper puts forward the strategy decomposition into specific functional departments. And these decomposed into the functional part of the implementation of the corresponding evaluation system. Only such a system can make the implementation of the strategy and long-term implementation, decomposed to the functional department of the strategy has human resources strategy, financial strategy. Marketing strategy and management strategy. The related strategy proposed in this paper is based on the strategic environment of JC investment guarantee company, which combines with the objective situation of the company and has certain practical significance. Establish a special strategic support department and financial support to ensure the implementation of the company's strategy.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F832.39

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