朝阳供电公司营销现场管理信息系统设计与实现

发布时间：2018-01-09 06:01

本文关键词：朝阳供电公司营销现场管理信息系统设计与实现　出处：《华北电力大学》2015年硕士论文　论文类型：学位论文

【摘要】：营销管理是供电公司核心业务之一,现场信息的采集是营销管理数据的主要来源,因此供电企业用电现场管理是营销管理工作的重要内容,也是营销现代化建设要解决的问题之一。随着供电企业管理的逐步细化,电力体制改革不断深入,原来注重内部管理,现场管理仅依靠用电检查,已经不适应新的管理形势的需要,在新的体系下,更需要加强用电现场的管理。围绕低压现场的管理,依据SG186营销业务系统和其他相关系统资源,运用计算机技术、网络技术、地理信息技术、多媒体技术,实现对低压用电现场的监控管理,是现场用电管理方式的突破,与生产、营销相关系统有机结合后,势必引起生产、经营管理工作的根本转变,将极大地提高现场用电管理水平和为客户服务的能力,增加企业经济效益,为其管理提供现代化的服务手段。朝阳供电公司营销现场管理信息系统设计与实现是基于全局信息一体化的理念,以低压用电现场的管理为基础,以“为用户服务”为宗旨,将用电检查、计量、抄表、客户服务管理等主要业务有机地结合在一起,通过业务流程控制有机的将各管理部门及岗位结合起来。以实际项目为例,阐述了供电企业现场管理信息系统从需求调研到开发实施的过程管理,从应用架构、系统架构、技术架构三个方面对系统总体结构进行了说明。然后,从系统功能模块、系统信息化集成、系统软硬件平台、系统安全等方面对朝阳供电公司营销现场管理信息系统进行了设计。最后讨论了朝阳供电公司营销现场管理信息系统设计的实现措施,以期为朝阳供电公司营销现场管理信息系统的建设提供较为可靠地参考。
[Abstract]:Marketing management is one of the core business of power supply company. The collection of field information is the main source of marketing management data. It is also one of the problems to be solved in the modernization of marketing. With the gradual refinement of the management of the power supply enterprises, the reform of the electric power system has been deepened, and the internal management has been paid attention to, while the on-site management has only relied on electricity inspection. Has not adapted to the needs of the new management situation, in the new system, more need to strengthen the field management of electricity. Around the low-voltage site management, according to the SG186 marketing business system and other related system resources. The use of computer technology, network technology, geographic information technology, multimedia technology, to achieve the low voltage power field monitoring and management, is a breakthrough in the field power management mode, and production, marketing related systems after the organic combination. It is bound to cause a fundamental change in production, management and management, which will greatly improve the level of on-site electricity management and the ability to serve customers, and increase the economic benefits of enterprises. The design and realization of marketing field management information system of Chaoyang Power supply Company is based on the concept of global information integration and is based on the field management of low voltage power supply. In order to "serve for users" as the purpose, will electricity inspection, measurement, meter reading, customer service management and other major business organically combined. Through the business process control organically will each management department and the post together. Taking the actual project as an example, elaborated the power supply enterprise spot management information system from the demand investigation to the development implementation process management, from the application framework. System architecture, technical architecture of the overall structure of the system are described. Then, from the system function module, system information integration, system software and hardware platform. System security and other aspects of the Chaoyang Power supply Company marketing site management information system design. Finally discussed Chaoyang Power supply Company marketing site management information system design measures. In order to provide a more reliable reference for Chaoyang Power supply Company marketing site management information system construction.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TM73

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