中美文化差异下营销领导行为对员工工作绩效和满意度的影响

发布时间：2018-01-10 00:19

本文关键词：中美文化差异下营销领导行为对员工工作绩效和满意度的影响　出处：《山东大学学报(哲学社会科学版)》2017年03期 　论文类型：期刊论文

【摘要】：近几年来随着中国企业不断走出国门,迫切需要开展跨文化营销队伍的管理方面的研究。针对这一问题,运用市场营销学与企业行为学理论,结合调研数据的定量统计分析,就营销管理人员如何领导来提高营销人员的工作绩效和工作满意度这一关键问题开展跨文化对比研究,发现几种目前流行的领导行为包括变革型、支持型、激励型和条约型在东西方不同文化背景下对营销人员的工作满意度和工作绩效的影响存在显著差异。研究表明,不管是在中国还是在美国,营销主管这四种领导行为与营销人员的工作满意度高度相关。对于工作绩效来说,发现在中国,这四种领导行为均能提高营销人员的工作绩效,而在美国只有变革型和条约型领导行为与员工的工作绩效相关,其他两种领导行为不显著。
[Abstract]:In recent years, as Chinese enterprises continue to go abroad, there is an urgent need to carry out cross-cultural marketing team management research. In view of this problem, the use of marketing and corporate behavior theory. Based on the quantitative statistical analysis of survey data, cross-cultural comparative study is conducted on how marketing managers can lead to improve the job performance and job satisfaction of marketers. Several popular leadership behaviors were found, including transformational and supportive. There are significant differences between incentive and treaty types on job satisfaction and job performance of marketers in different cultural backgrounds of the East and West. Research shows that both in China and in the United States. For job performance, it is found that in China, these four kinds of leadership behavior can improve the job performance of marketers. In the United States, only transformational and treaty-based leadership behaviors are related to employee performance, while the other two types of leadership behaviors are not significant.
【作者单位】：中国海洋大学管理学院;
【分类号】：F272.92;F274
【正文快照】： (1)Barnes,J.W.,Jackson,D.W.,Hutt,M.D.,Kumar,A.,“The Role of Culture Strength in Shaping Sales ForceOutcomes”,Journal of Personal Selling and Sales Management,2013,26(3),pp.255 270.(2)Murphy,W.H.,and Li,N.,“A Multi-nation Study of Sales Manager Effecti

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