基于供应链契约的I公司汽车分销供应链协调研究

发布时间：2018-01-10 01:35

本文关键词：基于供应链契约的I公司汽车分销供应链协调研究　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国汽车工业的迅猛发展,汽车产销量连续八年蝉联全球第一,汽车业作为国家战略性、支柱性产业,是稳增长、扩需求的关键领域。分销是汽车营销的重要组成部分,是连接制造企业和消费者的关键环节,汽车分销供应链协调发展对汽车产业有重要影响。本文以I汽车供应商与经销商组成的汽车分销供应链存在不协调的现状为出发点,深入分析了I公司汽车分销供应链的需求特点,分销供应链上供应商和经销商的现状,并总结I公司汽车分销供应链在销售激励策略及利润分配上出现的不协调问题,提出新的供应链协调方案。该方案改变了原方案的销售激励策略,首先,考虑了经销商销售努力水平对顾客需求的影响因素;然后,通过对I公司及其下游经销商的供需关系及利益的分析,抽象出关于I公司及经销商的利润函数,在传统报童模型基础上进行了拓展,并引入了数量弹性契约和收益共享契约,建立了更适用于I公司的分销供应链协调模型。随后,本文运用Stackelberg博弈理论进行模型的推导,其中I公司为领导者,经销商为追随者,通过模型求解出供应链实现协调的契约条件。最后,结合I公司及经销商的实际情况对模型进行验证,选取某个车型的一种级别的汽车对模型中的参数进行初始值设定,用MATLAB软件求解模型,来验证数量弹性契约和收益共享契约这两种协调方案的可行性。从结果上来看,新的供应链协调效果与原来相比有明显改善,证明了模型的有效性。当契约参数满足一定条件时,对经销商及I公司均可以起到激励作用,同时解决了原来I公司汽车分销供应链的冲突问题,实现了I公司及经销商利润的帕累托改进,使得汽车分销供应链达到协调最优。本文又分析了外界环境变化时对模型的影响,对模型中的参数进行灵敏度分析,讨论当零售价、进货价、库存成本、缺货成本、销售努力敏感度、销售努力成本系数等参数的改变对经销商的订货量、销售努力水平、I公司、经销商及整个供应链的利润的影响,更具有实际意义。本文的研究成果对于汽车行业想通过供应链契约来协调分销供应链的企业具有一定启示意义,对已经实施供应链契约但效果不佳的也提供了新思路。
[Abstract]:With the rapid development of automobile industry in China, automobile production and sales have been ranked first in the world for eight consecutive years. As a national strategic and pillar industry, automobile industry is growing steadily. Distribution is an important part of automobile marketing and the key link between manufacturing enterprises and consumers. The coordinated development of automotive distribution supply chain has an important impact on the automobile industry. The demand characteristics of I company's automobile distribution supply chain and the current situation of suppliers and dealers in the distribution supply chain are analyzed in depth. And summarizes the sales incentive strategy and profit distribution in the automotive distribution supply chain of company I incongruous problems, put forward a new supply chain coordination plan, this scheme changed the original plan of sales incentive strategy, first of all. Considering the influence factors of the dealer's sales effort level on the customer's demand; Then, through the analysis of the supply-demand relationship and benefit of I company and its downstream dealers, the profit function of I company and its dealers is abstracted and extended on the basis of the traditional newsboy model. Then the quantitative elastic contract and the revenue sharing contract are introduced to establish the distribution supply chain coordination model which is more suitable for I company. Then, this paper uses Stackelberg game theory to deduce the model. Among them, I company is the leader and the dealer is the follower, and the contract conditions of supply chain coordination are solved by the model. Finally, the model is verified according to the actual situation of the I company and the dealer. A class of vehicles of a certain type of vehicle is selected to set the initial value of the parameters in the model, and the model is solved by MATLAB software. From the results, the new supply chain coordination effect is obviously improved compared with the original. The validity of the model is proved. When the contract parameters meet certain conditions, both dealers and I companies can play an incentive role, and at the same time, the conflict of the original I company automobile distribution supply chain is solved. The Pareto improvement of I company and dealer profit is realized, which makes the automobile distribution supply chain achieve the optimal coordination. In this paper, the influence of the external environment on the model is analyzed, and the sensitivity of the parameters in the model is analyzed. Discuss when the retail price, purchase price, inventory cost, stock cost, sales effort sensitivity, sales effort cost coefficient and other parameters change to the dealer's order quantity, sales effort level. The influence of dealers and the profit of the whole supply chain is more practical. The research results of this paper have certain enlightenment significance for the enterprises that want to coordinate the distribution supply chain through the supply chain contract. It also provides a new idea for those who have already implemented supply chain contract but whose effect is not good.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F416.471

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