智能电网环境下济南供电公司电力营销的服务策略研究

发布时间：2018-01-12 00:23

本文关键词：智能电网环境下济南供电公司电力营销的服务策略研究　出处：《山东财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：21世纪以来,具有可靠自愈、灵活互动、优质高效的智能电网应运而生。在此背景下,传统的电力市场营销受到了挑战,济南供电公司应如何制定营销策略,如何产生新的发展以适应新形势的需要成为亟待研究解决的重要问题。本文首先阐述了研究的背景与意义、国内外研究现状、研究思路与方法,是整篇文章的理论基础;其次,依据济南供电公司电力营销的工作思路,对智能电网环境下的电力需求以及智能电网对电力营销的影响、电力营销的现状以及问题进行了多角度的分析与研究;然后,通过SWOT矩阵深入分析济南供电公司营销服务的优劣势、核心竞争力及威胁;最后,从品牌推广、产品质量保证、智能用电、错峰用电和扩大受益群体等方面提出了智能电网环境下济南供电公司营销服务策略,并从制度管理、效率管理和人员管理三个方面提出电力营销服务策略的实施保障,对其电力营销服务策略的改革和发展方向提供了参考。本文从智能电网环境视角研究了济南供电公司市场营销的服务策略,在研究视角上具有创新性;通过对济南供电公司电力营销的影响以及电力需求的研究,电力营销的现状和问题的分析,提出了智能电网环境下济南供电公司营销的服务策略及其实施保障条件,具有实践应用上的创新。由于智能电网下电力营销的服务策略研究在我国处于初始阶段,本文的研究成果有待于实践的检验,并在实践中逐步完善和改进。
[Abstract]:Since twenty-first Century, with reliable self-healing, flexible interaction, smart grid quality and efficient emerged. Under this background, the traditional power marketing challenges, Ji'nan power supply company and how to develop marketing strategies, how to produce new development to meet the needs of the new situation has become an important problem to be researched. This paper first describes the background and the significance of the research, research status, research ideas and methods, is the theoretical foundation of the paper; secondly, based on the idea of power marketing of Ji'nan power supply company, the demand for power in smart grid environment and the influence of smart grid on power marketing, analyzed and multi angle research present situation and problems of electric power marketing then, by using the SWOT matrix; in-depth analysis of Ji'nan power supply company marketing services, the advantages and disadvantages of core competitiveness and threats; finally, from the brand promotion, product Quality assurance, intelligent use of electricity, the peak put forward the service marketing strategy of Ji'nan power supply company smart grid electricity and expand the benefit groups, and from the management system, the implementation of the protection of electric power marketing service strategy of the three aspects of efficiency management and personnel management, provide a reference for the reform and development direction of electric power marketing service strategy the Ji'nan power supply company. This paper studies the marketing strategy from the perspective of smart grid service environment, has the innovation in research perspective; through the impact on power marketing in Ji'nan power supply company and power demand research, analysis of the present situation and problems of electric power marketing, and put forward the guarantee conditions and implementation of service marketing strategy in Ji'nan power supply company the smart grid environment, with the innovation of practical application. Because of the power marketing service strategy of the smart grid in the initial in China In the stage, the research results of this paper need to be tested in practice and gradually improved and improved in practice.

【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.61;F274

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