湖北省湖泊旅游开发研究

发布时间：2018-01-13 17:30

本文关键词：湖北省湖泊旅游开发研究　出处：《华中师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着国民经济的快速发展,人民生活水平的提高以及带薪休假制度不断完善,国内旅游市场不断壮大,黄金周景区人满为患,说明我国旅游需求与旅游供给之间存在较大的缺口,近年来,高质量、多样化、高层次的生态旅游产品成为旅游发展的趋势,这使得湖泊旅游发展迎来了巨大的市场机遇。湖北省旅游产业正由资源大省向建设旅游强省转变。目前湖北省旅游产品由单一的观光旅游向观光、度假、休闲、娱乐于一体的综合性旅游产品转变,游客对旅游的便捷性、舒适性、参与性、体验性要求逐步提高。在当前旅游发展的大趋势下,以湖泊为主导的生态旅游产品成为未来旅游开发的重点领域和主攻市场。湖北省湖泊众多,充分发挥湖北湖泊资源的优势,打造升级休闲度假旅游产品,对湖北省旅游业发展具有重要意义。论文采用理论研究与实证分析相结合的方法,对湖北省湖泊旅游发展进行了深入研究。通过对湖北省湖泊旅游发展现状分析,论述湖泊旅游开发对湖北旅游业发展的重要意义,运用ASED栅格分析法,对湖北省湖泊旅游发展的活动、环境、体验、利益上的优势、劣势、机遇和挑战分别进行了分析。并以梁子湖(岛)生态旅游区进行了实证研究,最后总结得出湖北省湖泊旅游发展的策略。论文分为七个部分。第一章绪论部分简要阐述了研究背景、研究意义、国内外研究综述和技术路线。第二章相关概念界定和理论基础对湖泊、湖泊旅游概念进行了界定,同时对ASEB栅格分析法、旅游地生命周期理论、旅游区位论、空间分析理论和旅游系统分析理论进行了论述。第三章湖北省湖泊旅游概括对湖北湖泊资源、湖泊旅游资源开发进行了叙述,重点对湖泊旅游区空间分布特征进行了分析。第四章为湖北省湖泊旅游开发的ASEB栅格分析,对湖北湖泊旅游在活动、环境、体验、利益方面的优势、劣势、机遇和挑战方面进行了分析。第五章为以梁子湖湖泊旅游开发为例进行了案例分析,对梁子湖旅游湖泊旅游开发现状进行了分析,得出梁子湖湖泊旅游开发存在旅游发展观念落后、旅游淡旺季差异显著、旅游产品深度体验挖掘不足、旅游品牌形象不佳。第六章湖北省湖泊旅游开发策略从空间发展、发展理念、产品组合和市场营销四个方面提出针对性的策略。第七章研究结论和不足总结了全文研究结论,对本文的不足进行了分析,对未来研究进行了展望。
[Abstract]:With the rapid development of the national economy, improving people's living standards and constantly improve the system of paid leave, the domestic tourism market continues to grow, with golden week scenic area, there is a big gap between, shows that China's tourism supply and demand in recent years, the high quality, diversification, ecological tourism products become high-level tourism development the trend, which makes the lake tourism development ushered in a huge market opportunity. The tourism industry of Hubei province by the construction of tourism resources in the province to province transform. At present, Hubei provincial tourism products from sightseeing to leisure, sightseeing, vacation, tourism products transformation comprehensive entertainment, convenience and comfort of tourism, participation, experience requirements gradually increase. In the current trend of tourism development, the lake ecological tourism products leading a focus in the field of tourism development in the future And the main market in Hubei province. Many lakes, lakes of Hubei give full play to the advantages of resources, to build an upgraded leisure tourism products, has important significance for the development of the tourism industry in Hubei province. The thesis adopts the method of combining theoretical research and empirical analysis of Hubei Province, Lake Tourism Development has been studied. Through the analysis of the lakes in Hubei province the status of tourism development, discusses the significance of Lake tourism development of Hubei tourism development, the use of ASED method in Hubei Province, Lake tourism development activities, environment, experience, interests of the advantages, disadvantages, opportunities and challenges are analyzed. And in Liangzi Lake (Island) ecological tourist area empirically the research, finally concludes that Hubei Province Lake tourism development strategy. The thesis is divided into seven parts. The first chapter briefly describes the research background, research significance, the domestic and foreign research summarizes And the technical route. The second chapter defines the related concepts and theoretical foundation of the lake, Lake Tourism concepts, and analysis of the ASEB grid, the traveling life cycle theory, tourism location theory, discusses the spatial analysis theory and tourism system analysis theory. The third chapter summarizes the Hubei Lake Tourism in Hubei Province Lake Resources, development Lake tourism resources are described, the focus is on the analysis of the spatial distribution characteristics of Lake tourist area. The fourth chapter is the analysis of Hubei Province Lake tourism development of Hubei ASEB grid, Lake tourism activities in the environment, experience, interest, advantages, disadvantages, opportunities and challenges are analyzed. The fifth chapter is in Lake Liangzi Lake tourism development as an example, the lake Liangzi Lake tourist tourism development status were analyzed, the lake Liangzi Lake exist in the development of tourism tourism development concept Backward, the difference of tourism season significantly, tourism product experience depth mining problem, tourism brand image is poor. In the sixth chapter, Hubei Province Lake tourism development strategy from space development, development concept, put forward four aspects of product mix and marketing targeted strategies. The seventh chapter summarizes the research conclusions and deficiencies of the conclusions of the study. The shortcomings are analyzed, the prospect for future research.

【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.6

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