首例户外弹幕广告现身京城

发布时间：2018-01-14 23:20

本文关键词：首例户外弹幕广告现身京城　出处：《青年记者》2015年06期 　论文类型：期刊论文

【摘要】：正北京中关村天使汇电子屏出现弹幕广告,引发不少路人关注。这块超大LED户外显示屏上展现出手机游戏《大主宰》的巨型广告图,但与之前展示广告不同的是在背景图上会出现评论文字:"我的屏幕我主宰"、"打个广告还自带评论,我也是醉了"等。这是我国首例户外弹幕广告,也预示以弹幕为代表的非主流文化正逐步走向大众,获得传统行业的认可。此次户外显示屏广告和弹幕的结合背后是巨人在营销上的又一次试水。
[Abstract]:Beijing Zhongguancun Angel Huihui electronic screen display screen ads, attracted the attention of many passers-by. This super-large LED outdoor display display of the mobile game "Big Master" giant advertising image. But what is different from the previous display ad is that there will be comments on the background picture: "my screen I dominate", "put an ad with its own comments, I am drunk," and so on. This is the first outdoor projectile advertisement in China. It also indicates that the non-mainstream culture represented by the projectile screen is gradually moving towards the public and gaining recognition from the traditional industry. Behind the combination of the outdoor display advertising and the projectile screen is another trial by the giant in marketing.
【分类号】：F713.8
【正文快照】： 北京中关村天使汇电子屏出现弹巨人移动旗下新游戏《大主宰》手游相网络,对于手游、互联网等新事物有着幕广告,引发不少路人关注。这块超关负责人表示,选择弹幕广告是一次新独特的敏感性。虽然这种弹幕文化目前大LED户外显示屏上展现出手机游戏的尝试。《大主宰》手游是依据天

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