体验式温泉旅游开发路径研究

发布时间：2018-01-18 13:13

本文关键词：体验式温泉旅游开发路径研究　出处：《中国人口·资源与环境》2015年S1期 　论文类型：期刊论文

【摘要】：随着体验旅游时代的到来和温泉旅游的迅猛发展,体验式温泉旅游开发已成为大势所需。本文在前人研究的基础上,提出了客源市场需求分析——温泉旅游地资源分析——温泉旅游主题提炼——温泉体验项目设计——温泉体验氛围营造——温泉旅游体验营销"六步式"开发路径,即在明确市场需求和资源条件基础上,结合旅游地的文脉、地脉、商脉和史脉确定温泉体验的主题,进而设计出承载该主题的旅游项目,并塑造温泉旅游地的氛围,最后通过有效的营销方式打出品牌。
[Abstract]:With the arrival of the era of experience tourism and the rapid development of hot spring tourism, the development of experience hot spring tourism has become the need of the general trend. This paper puts forward the analysis of the market demand of the tourists-the resource analysis of the hot spring tourist destination-the extraction of the hot spring tourism theme-the design of the hot spring experience project-the construction of the hot spring experience atmosphere-the "six steps" of the hot spring tourism experience marketing. Development path. That is, on the basis of clear market demand and resource conditions, combined with the context of the tourist destination, local vein, commercial vein and historical vein to determine the theme of the hot spring experience, and then designed to carry the theme of tourism projects. And mold the atmosphere of hot spring tourist destination, finally through effective marketing way to make brand.
【作者单位】：云南大学工商管理与旅游管理学院;云南大学理论经济学博士后流动站;
【基金】：国家社会科学基金项目“旅游地‘荷兰病’效应的发生机制与调控对策研究”(编号:14CJY084)
【分类号】：F592.6
【正文快照】： 随着休闲时代和体验旅游时代的到来,我国温泉旅游已步入到大众化发展阶段,温泉旅游开发建设不再只是针对医疗功能,而是逐步向多功能综合性温泉旅游开发方向转变。因此,塑造鲜明的温泉旅游体验主题,开发多样化、个性化的温泉旅游体验项目与活动,营造高质量的温泉旅游体验氛围与

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