新媒体语境下的突发事件报道研究

发布时间：2018-01-20 07:51

本文关键词： 新媒体语境突发事件媒介融合舆情策略　出处：《曲阜师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：在新媒体浪潮的袭击下,传统媒体受到的冲击不言而喻。媒介生态环境出现巨大的变化,传统媒体的垄断地位被打破,受众要求掌握更大的话语空间。在这样的社会背景下,为了更稳地立足于激烈的传媒竞争,作为王牌的传统媒体开始做出了相应的变革以应对日益复杂、激烈的竞争。本文以新媒体语境为背景,分析了新媒体带来的新的媒介环境,传统媒体与新媒体的碰撞、整合趋势,新媒体语境对传统媒体针对突发事件报道外在和内在的影响等。本文第一章主要介绍了针对突发事件传统媒体报道的研究的意义、研究现状、研究创新点等。第二章从新媒体时代的语境特征、新媒体对媒介环境的影响以及媒介融合时代的到来三个方面入手,介绍了新媒体与媒介融合时代的大环境。第三章主要探析突发事件的传统报道模式,提出问题。从传统的媒体报道模式中归纳总结,得出传统报道的局限性:信息来源单一、受众群体流失、脱离实际舆情、选择性信息报道、信息发布的过度掩饰以及忽视“新媒体”力量。在第三章讨论传统媒体和传统观念对突发事件报道的局限和问题的基础上,第四章则重点是分析如何在新媒体语境下开展融合性的媒介报道和舆情应对,即充分利用新媒体和传统媒体的结合,实现对突发事件报道的模式和观念的全方位变革。本章节在报道理念、响应机制、营销策略三方面入手,从生态学以及经济学角度出发,归纳总结出不同于既有文献资料的新观点。随后,第五章将对舆情策略进行升华,提出突发事件的媒介融合报道设计,重点阐述如何基于新媒体语境开展媒介融合的报道问题,并将2014年代表性突发事件融入媒介融合报道模式进行分析,以期达到更好的传播效果。
[Abstract]:Under the attack of the new media wave, the impact on the traditional media is self-evident. The ecological environment of the media has changed greatly, and the monopoly position of the traditional media has been broken. In such a social background, in order to be more stable in the fierce media competition, the traditional media as a trump card began to make corresponding changes to cope with the increasing complexity. With the new media context as the background, this paper analyzes the new media environment, traditional media and new media collision, integration trend. The first chapter of this paper mainly introduces the significance and research status of traditional media reports on emergencies. The second chapter starts with three aspects: the context characteristics of the new media era, the influence of the new media on the media environment and the arrival of the era of media convergence. This paper introduces the environment of new media and media fusion era. Chapter three mainly analyzes the traditional reporting mode of unexpected events, puts forward the questions, and summarizes from the traditional media reporting mode. Draw the limitations of traditional reporting: single source of information, the loss of audience groups, divorced from the actual public opinion, selective information reporting. The excessive cover-up of information release and neglect of the power of "new media". The third chapter discusses the limitations and problems of traditional media and traditional concepts on emergency reporting. Chapter 4th focuses on how to develop integrated media reporting and public opinion in the context of new media, that is, to make full use of the combination of new media and traditional media. This chapter in the reporting concept, response mechanism, marketing strategy in three aspects, from the perspective of ecology and economics. Then, the 5th chapter will sublimate the strategy of public opinion and put forward the design of media fusion report of unexpected events. This paper focuses on how to carry out media integration based on the new media context, and analyzes how to integrate the representative emergencies of 2014 into the media fusion reporting mode in order to achieve better communication effect.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

【参考文献】