京津冀地区职业女性旅游消费行为分析

发布时间：2018-01-22 05:03

本文关键词： 京津冀旅游消费职业女性　出处：《广西师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的高速发展,人民生活水平不断提高,旅游活动逐渐成为人们休闲娱乐的重要方式之一,旅游产业正以前所未有的速度阔步向前发展。调查研究显示,在我国,女性既是旅游消费的决策者,同时又是这项活动的完成者,尤其是受过高等教育、有着经济基础的职业女性,目前已经成为我国旅游消费的中坚力量,且随着女性社会地位、家庭地位的提升,其主导趋势正变得日益明显。根据携程旅行网2016年3月发布的《2015年在线旅游搜索市场研究报告》1显示,2015年出境游和国内旅游中,中国女性游客占比51.3%,超过六成订单由女性下单,这就意味着女性不仅是旅游出行的主力军,也是主要的决策者。京津冀一体化由首都经济圈的概念发展而来,包括北京市、天津市以及河北省的保定、唐山、石家庄、邯郸、邢台、衡水、沧州、秦皇岛、廊坊、张家口和承德,涉及到京津和河北省11个地级市。区域面积约为21.6万平方公里,人口总数约为1.1亿人,其中外来人口 1750万。著名经济学家、中国50人独立经济学家论坛副主席宋清辉认为,国家把京津冀协同发展列为国家战略,目的就是要打造中国的增长点,京津冀交通一体化旨在利用交通先行的优势,为京津冀协同发展提供了重要支撑。京津冀地区是我国开放活力最高、创新能力最强、吸纳人口最多的地区,也是旅游产业发展迅速的地区。因此,以该地区为范围、将目标锁定于职业女性旅游消费行为,深入分析年龄、教育水平、经济实力等不同因素对旅游消费行为的影响,系统地分析女性旅游消费者的特点与偏好,为充分挖掘京津冀地区职业女性旅游消费市场,引导女性旅游者客观、理性消费,提高旅游产业经济发展效益、为制定出更为可行的女性旅游路线和营销策略提供理论支持等方面具有非常重要的现实意义。截至目前,国内外对女性旅游消费的研究有很多,已经出现了一批对于女性旅游消费较为成熟的研究著作、研究文献等,但以京津冀这一较为新兴区域的职业女性作为研究对象的理论成果并不丰富,女性旅游市场的挖掘和开发力度关注不足。结合上述现实问题,本篇论文将从京津冀地区职业女性旅游消费行为入手,以相关的心理学、消费行为学、营销学等理论为支撑,采取文献研究法、问卷调查法、对比分析法和实地访谈法等多种方法,对京津冀地区女性旅游进行研究,系统地分析职业女性的旅游消费特点、旅游消费行为,分析职业女性旅游消费行为的影响因素与造成其行为的原因,进一步掌握女性旅游群体心理,以期望引发旅游行业对女性这一消费群体更多的关注,最终希望通过此次研究能对女性旅游消费市场的发展提供可行性建议,得到更有针对性的研究成果,为京津冀职业女性旅游产品开发设计提供理论与实践支持。
[Abstract]:With the rapid development of Chinese economy and the continuous improvement of people's living standards, tourism has gradually become one of the important ways of people's leisure and entertainment. The tourism industry is developing at an unprecedented speed. Research shows that in our country, women are not only the decision makers of tourism consumption, but also the completion of this activity, especially with higher education. With the economic foundation of professional women, has become the backbone of tourism consumption in China, and with the social status of women, the status of the family. Its dominant trend is becoming increasingly apparent. According to the 2015 online Travel search Market Research report released by Ctrip on March 2016, 2015 outbound and domestic travel is in the pipeline. Women make up 51.3 percent of Chinese tourists, and more than 60 percent of orders are made by women, which means that women are not only the main force in travel. Beijing-Tianjin-Hebei integration developed from the concept of the capital economic circle, including Beijing, Tianjin and Hebei Province Baoding, Tangshan, Shijiazhuang, Handan, Xingtai, Hengshui, Cangzhou, Qinhuangdao. Langfang, Zhangjiakou and Chengde, involving Beijing and Tianjin and Hebei Province 11 prefecture-level cities. The area is about 216,000 square kilometers, the total population of about 110 million people. Among them, the foreign population of 17.5 million. Famous economist, China 50 independent economists forum vice chairman Song Qinghui that the state of Beijing-Tianjin-Hebei coordinated development as a national strategy. The purpose is to create a growth point in China, the Beijing-Tianjin-Hebei transportation integration aims to take advantage of the advantages of traffic first, for the Beijing-Tianjin-Hebei coordinated development to provide an important support. The Beijing-Tianjin-Hebei region is the most dynamic opening in China. The region with the strongest ability to innovate and absorb the largest population is also the region where the tourism industry develops rapidly. Therefore, the target of this area is to focus on the tourism consumption behavior of professional women, and to analyze the age deeply. Education level, economic strength and other different factors on tourism consumption behavior, the characteristics and preferences of female tourism consumers are systematically analyzed, in order to fully tap the professional tourism consumption market of the Beijing-Tianjin-Hebei region. Guide female tourists to be objective, rational consumption, and improve the economic development benefits of tourism industry. It is of great practical significance to provide theoretical support for the development of more feasible female tourism routes and marketing strategies. Up to now, there are a lot of research on female tourism consumption at home and abroad. There have been a number of mature research works and research documents on female tourism consumption, but the theoretical results of this relatively new area of professional women in Beijing, Tianjin and Hebei are not rich. Combined with the above practical problems, this paper will start with the tourism consumption behavior of professional women in Beijing, Tianjin and Hebei region, with the related psychology, consumer behavior. Based on the theory of marketing, this paper studies the female tourism in Beijing-Tianjin-Hebei area by the methods of literature research, questionnaire survey, comparative analysis and field interview. This paper systematically analyzes the characteristics and behaviors of professional women's tourism consumption, analyzes the influencing factors and causes of professional women's tourism consumption behavior, and further grasps the psychology of female tourism groups. In order to cause tourism industry to pay more attention to this consumer group, I hope that through this study can provide feasible suggestions for the development of female tourism consumer market, and get more targeted research results. To provide theoretical and practical support for the development and design of professional female tourism products in Beijing, Tianjin and Hebei.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55

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