LH公司发展战略研究

发布时间：2018-01-23 04:22

本文关键词： 发展战略 SWOT矩阵 GE矩阵　出处：《大连理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：LH公司隶属于中国石油辽河油田公司,是在计划经济体制下为了保障企业生产而自办的企业专用通信网,成立之初,有效的缓解了国家公用通信网不能满足和保障行业应用的情况,为辽河油田的生产、调度和职工生活提供了优质高效的通信和网络信息服务。随着通信技术的不断发展和市场竞争的加剧,LH公司的各项业务都受到了严峻的挑战,如何调整战略发展方向,实现长远发展成为LH公司领导层亟待解决的问题。本文在对相关的管理学知识仔细研读的基础上,分析了LH公司的外部环境(宏观环境和行业环境)和内部环境(企业资源环境),明确了外部环境中存在的机会和威胁以及内部环境中的优势和劣势,并分别对外部环境和内部环境进行了评估,然后使用SWOT矩阵分析方法,制定出企业的发展战略,即LH公司应当继续保持传统通信业务市场,依靠油田,大力发展油田信息化相关业务,提高营销水平,开展技术创新,研发具有自有知识产权的核心产品。接下来,在确定了LH公司目前存在的各个战略事业单位之后,通过对各个战略事业单位的评估,运用GE矩阵的理论,对各个战略事业单位的发展战略指导思想进行系统说明和阐述。为了使制定的发展战略得以顺利实施,本文对企业的组织重构、加强人力资源建设、构建企业的自主创新体系等问题进行了讨论,此外还通过制定战略绩效考核指标,建立环境监控和制定应急方案等措施共同构建了战略的保障及控制体系。
[Abstract]:LH Company is attached to the Liaohe Oil Field Company of China Petroleum Corporation. It is a special enterprise communication network set up in order to ensure enterprise production under the planned economy system. Effectively alleviates the national public communication network can not meet and guarantee the application of the industry for the Liaohe Oilfield production. Scheduling and staff life provide high-quality and efficient communication and network information services. With the continuous development of communication technology and the intensification of market competition, LH company's business has been severely challenged. How to adjust the direction of strategic development and achieve long-term development has become an urgent problem for the leadership of LH Company. This paper analyzes the external environment (macro environment and industry environment) and internal environment (enterprise resource environment) of LH Company on the basis of careful study of relevant management knowledge. The opportunities and threats in the external environment as well as the strengths and weaknesses in the internal environment are identified, and the external and internal environments are evaluated respectively, and then the SWOT matrix analysis method is used. To formulate the development strategy of the enterprise, that is, LH company should continue to maintain the traditional communications business market, rely on oil fields, vigorously develop oilfields information related business, improve the marketing level, and carry out technological innovation. Research and development has its own intellectual property rights of the core products. Next, after determining the LH company's current existence of various strategic institutions, through the evaluation of each strategic institution, the use of GE matrix theory. In order to make the development strategy implemented smoothly, this paper reconstructs the organization of enterprises and strengthens the construction of human resources. This paper discusses the construction of independent innovation system of enterprises, in addition, through the establishment of strategic performance evaluation indicators, the establishment of environmental monitoring and emergency plan and other measures to jointly build a strategic security and control system.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F626

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