内容迭代风起时,看“新榜”如何打造“数据江湖”——“新榜”创始人兼CEO徐达内访谈

发布时间：2018-01-24 04:45

本文关键词： CEO 媒体工作广告营销中国移动《中国记者》《文汇报》自媒体媒体时代视频领域资源能力 　出处：《中国记者》2017年05期 　论文类型：期刊论文

【摘要】："新榜"作为中国首个内容创业服务平台,提供基于大数据的数据咨询、广告营销、电商导购、版权经纪等服务,其新榜指数目前已成为衡量中国移动互联网内容价值一个有影响的依据。创始人徐达内曾在《文汇报》《东方早报》等传统媒体工作多年,并主笔FT中文网开设的热门专栏《媒体札记》,可谓成功跨界转型。《中国记者》近日对话徐达内,请他讲述自己转型创业的契机与理念,对当下内容付费风潮与媒体行业变化趋势的看法与思考。以期为探索转型的媒体人带来新的思考和启示。
[Abstract]:As China's first content startup service platform, Xinbang offers data consultation, advertising marketing, e-commerce guide, copyright brokerage and other services based on big data. Its new index has become an influential measure of the value of China Mobile Internet content. Founder Xu Danai has worked for years in traditional media such as Wen Wei Po and the Oriental Morning Post. And the main FT Chinese network opened a popular column, "Media Notes", can be said to be a successful cross-border transformation. "China reporters" recently dialogue Xu Danai, asked him to describe his transformation and business opportunities and ideas. Views and reflections on the current trend of paying for content and the changing trend of the media industry in order to bring new thinking and inspiration to the media people who are exploring the transformation.
【作者单位】：《中国记者》;
【分类号】：G206
【正文快照】： 一、转变,只因不懈的职业:您现在所做的创业项目驱动力和之前在传统媒体工作经历的关联性是徐达内“每个时代都有属于自己的“新榜”创始人兼CEO什么?又是如何研判创业项目的价值新媒体,要去做一些能够被记住呢?的事情,能够让我们验证所做的徐达内:我觉得我创业倒还算事情是有

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