提升成都国际体育赛事竞争力的研究

发布时间：2018-01-24 06:30

本文关键词： 成都国际体育赛事国际体育赛事竞争力　出处：《成都体育学院》2015年硕士论文　论文类型：学位论文

【摘要】：主要运用文献资料法、逻辑分析法、比较分析法、综合分析法研究方法,对成都市近年来举办的国际体育赛事举办的数量、规模、比赛项目进行现状分析,研究成都国际体育赛事竞争力,从基础性、国际性、品牌性以及专业性四个方面着手,并和国际体育中心城市中的伦敦、巴黎、纽约、东京、北京做相应的对比,分析了成都在国际体育赛事中所存在的问题及其影响因素,并提出相应的发展对策,为成都今后举办更多、更具规模、水平更高、更有影响力的国际体育赛事提供可行性的依据;为促进成都体育赛事的发展,打造全国体育中心城市,提升成都在国际体育赛事举办中的竞争力,为成都打造自己的体育文化品牌进行探索研究。通过研究表明:成都市举办的国际体育赛事逐年增多,具有一定的国际体育赛事经验。但是总体上成都在国际体育赛事上水平层级较低,规模较小,国际参与度较低、影响力较小。其主要原因是:1.基础性指标的劣势。与各全球体育中心城市相比较,无论是经济实力、场馆设施、社会环境都有明显差距。2.成都国际体育赛事举办质量偏低。特别是在举办过程中国际体育赛事的国际化、专业程度、人才资源还不适应赛事要求。3.品牌效应不足。随着全球各个城市之间对与国际体育赛事更具激烈,同时也具挑战性,成都国际赛事品牌赛事发展的好坏也是成都能否成功举办更具规模、高水平和影响力赛事所面临的重大考验。成都是我国西部的经济、文化、科技、教育的重要城市,国家大力发展西部地区,成都拥有良好的契机,市场潜力巨大,并且在接待能力上具有良好的优势,但在其他方面与国际中心城市比较还有不小的差距。因此提升成都国际体育赛事竞争力的主要方面是:选择与成都匹配的国际体育赛事和项目,建设独特的国际体育中心城市,提升基础要素。另外,应加速成都经济环境建设,大力发展第三产业;利用发展契机,改善政策环境和提升场馆设施建设,提高场馆的质量和赛后使用率;塑造成都现有国际体育赛事品牌文化,积极参与国际竞争;注重国际体育赛事营销宣传的深度;优化人才管理,积极建立人才梯队;注重提升成都国际体育赛事的国际发展、品牌营销以及专业队伍的建设,从而提升成都国际体育赛事核心竞争力。
[Abstract]:Mainly using the methods of literature, logic analysis, comparative analysis and comprehensive analysis, this paper analyzes the quantity, scale and current situation of international sports events held in Chengdu in recent years. To study the competitiveness of Chengdu international sports events, from the basic, international, brand and professional four aspects, and the international sports center of London, Paris, New York, Tokyo. Beijing has made the corresponding contrast, analyzed the Chengdu in the international sports competition existence question and the influence factor, and proposed the corresponding development countermeasure, for Chengdu in the future holds more, has the scale, the level is higher. More influential international sports events to provide the basis for feasibility; In order to promote the development of Chengdu sports events, build a national sports center city, and enhance the competitiveness of Chengdu in the international sports events. Through the research, it shows that the number of international sports events held in Chengdu is increasing year by year. Have a certain experience in international sports events. But on the whole Chengdu in the international sports event level is low, the scale is small, the international participation is low. The main reason is the inferiority of the basic index. Compared with the global sports center cities, whether it is economic strength, venues and facilities. There are obvious gaps in the social environment. 2. The quality of Chengdu international sports events is on the low side, especially in the process of holding international sports events internationalization, professional level. Talent resources do not meet the requirements of the competition. 3.The brand effect is insufficient. As cities around the world become more competitive with international sports events, it is also challenging. The development of Chengdu international competition brand events is also a major test of whether Chengdu can successfully host more large-scale, high-level and influential events. Chengdu is the economy, culture, science and technology of China's western region. The important city of education, the country vigorously develops the western region, Chengdu has the good opportunity, the market potential is huge, and has the good superiority in the reception ability. But in other aspects compared with the international center city there is not a small gap. Therefore the main aspect of improving the competitiveness of Chengdu international sports events is to choose the match with Chengdu international sports events and events. In addition, we should speed up the construction of Chengdu's economic environment and vigorously develop the tertiary industry; Take advantage of the opportunity of development, improve the policy environment and facilities construction, improve the quality of venues and the utilization rate after the competition; Mold Chengdu's existing international sports events brand culture, actively participate in international competition; Pay attention to the depth of marketing propaganda of international sports events; Optimizing talent management and actively establishing talent echelon; Focus on promoting the international development of Chengdu international sports events, brand marketing and professional team construction, thereby enhancing the core competitiveness of Chengdu international sports events.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G812.2

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