基于太极生化模式的营销进化论思考

发布时间：2018-01-27 04:13

本文关键词： 易学太极生化模式功能营销质量营销心理营销伦理营销　出处：《周易研究》2015年03期 　论文类型：期刊论文

【摘要】：在中国传统易文化中,天地万物的生发变化存在着一种共通模式,即无极生太极,太极生两仪,两仪生四象,四象生八卦。这种模式的构建以整体论世界观为基础,在宏观层面上具有更重要的实践指导意义。据此,我们反观和展望人类的营销实践,将两仪、四象、八卦等抽象概念在人类的营销实践中具体赋值,依据易文化的推演法则构建人类营销的发展进化模式,以期在纷繁复杂的市场表象背后发现营销发展的真实脉络和运行模式,为和谐市场经济提供一个可能的理论视角。
[Abstract]:In the traditional Chinese culture of change, there is a common pattern for the growth and change of everything in the world, that is, Wuji born Taiji, Taiji born two instruments, two instruments born four images. The construction of this model is based on the global view of the world and has a more important practical significance on the macro level. Accordingly, we look at and look forward to the marketing practice of human beings, two instruments, four images. Abstract concepts such as gossip are assigned in human marketing practice, and the evolution model of human marketing is constructed according to the evolutional rules of Yi culture. In order to find the real context and operation mode of marketing development behind the complicated market appearance, it provides a possible theoretical perspective for harmonious market economy.
【作者单位】：华东师范大学商学院;香港城市大学市场营销系;
【分类号】：B221
【正文快照】： 在中国传统易学中有一个太极生化模式,它描述了宇宙万物生成演化的过程。其表述为:“易有太极,是生两仪,两仪生四象,四象生八卦,八卦定吉凶,吉凶生大业。”(《系辞上》)太极是指元气未分的混沌状态,是宇宙的初始状态和源头;太极变化生出阴、阳两仪。阳仪以符号“”表示,表征阳

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