我国茶叶会展营销与品牌建设研究

发布时间：2018-01-30 11:10

本文关键词： 茶叶会展营销品牌价值　出处：《福建茶叶》2017年03期 　论文类型：期刊论文

【摘要】：作为茶叶会展经济发展的产物,茶叶会展营销对茶叶企业品牌建设具有非常重要的作用。虽然我国茶叶会展已经形成一定规模,但是茶叶企业对展会营销仍然存在一定程度的错误认识,茶叶会展营销的品牌建设价值没有得到充分体现。因此,茶叶企业必须树立茶叶展会营销品牌建设意识,创新展会营销策略,提高营销专业化水平,发挥茶叶展会营销在品牌建设中的作用。
[Abstract]:As the product of the development of tea exhibition economy, the marketing of tea exhibition plays a very important role in the brand building of tea enterprises, although the tea exhibition in China has formed a certain scale. However, the tea enterprises still have a certain degree of erroneous understanding of exhibition marketing, the brand construction value of tea exhibition marketing has not been fully reflected. Tea enterprises must set up the consciousness of brand construction of tea exhibition marketing, innovate the marketing strategy of exhibition, improve the level of marketing specialization, and give play to the role of tea exhibition marketing in brand construction.
【作者单位】：北京京北职业技术学院;
【分类号】：F713.83;F274;F721
【正文快照】： 茶叶会展作为会展经济的重要内容,经过30余年的发展,在我国已经初具规模,并逐渐成为茶叶企业重要的商务平台。尤其广州国际茶叶博览会、北京国际茶叶博览会等大型茶叶展会的成功举办,更是让很多茶叶企业认识到会展营销对产品销售和企业品牌建设的重要性。茶叶会展营销活动,不

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