以互联为载体的中国美术品营销策略研究

发布时间：2018-02-01 02:18

本文关键词： 美术传播互联网营销美术品营销策略美术品市场　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：当今的世界以势不可挡的形式向互联网时代迈进,以互联网为主的信息科技的发展一次又一次的刷新我们对社会发展的认识。伴随着我国经济进入高速式的发展,中国互联网经历了十几年的发展,不断地渗入和改变我们的生活方式。另外我国市场经济日益活跃,人民大众对精神文化的追求也日益强烈,也因此对美术品的需求不断增加,而互联网艺术品交易市场的多元化和销售多渠道化,使美术品有了进入普通家庭的先决条件。更重要的是商品贸易的繁荣让美术品也进入的商业市场,美术品营销的重要性显露出来,从而促进了美术品传播。到目前为止,国内和国外的众多相关研究人员和相关组织对美术品营销策略的研究有相当的数量,从不同的角度和实例去分析了美术品的营销手段、营销手段对美术品传播的促进以及在市场化背景下美术品的消极影响。本文通过阅览、采集、整理有限的文献资料,通过综合、总结、分析的方法,去除冗杂多余的资料,保留论文所需要的内容,以达到引导论文写作的目的。
[Abstract]:Today's world is moving towards the Internet age in an unstoppable way. The development of information technology based on the Internet refreshes our understanding of social development time and again. With the rapid development of China's economy, the Internet in China has experienced the development of more than ten years. In addition, our market economy is becoming more and more active, the people's pursuit of spiritual culture is also increasingly strong, and the demand for fine arts is increasing. And the diversification of the Internet art market and the multi-channel sales make the art has the prerequisite to enter the ordinary family. More importantly the prosperity of the commodity trade makes the art into the commercial market. The importance of art marketing has been revealed, thus promoting the spread of fine arts. Up to now, a large number of domestic and foreign researchers and relevant organizations have studied the art marketing strategy. From different angles and examples to analyze the marketing means of art products, marketing means to promote the spread of art products and in the context of the negative impact of the market-oriented art. Through the methods of synthesis, summary and analysis, we can get rid of the superfluous materials and keep the contents of the paper, so as to achieve the purpose of guiding the writing of the paper.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J124

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