2003年以来的中国电影产业流变与市场走向

发布时间：2018-02-01 04:25

本文关键词： 电影艺术中国电影产业电影产品海外市场国际影响力　出处：《艺术百家》2017年02期 　论文类型：期刊论文

【摘要】：自2003年中国电影启动全面产业化改革以来,在产业化与市场化的推进下,多元资本力量战略性介入电影领域;电影企业纷纷进入资本市场,通过市场重组、上市融资及资源整合,以求做大做强电影市场。电影产品趋向丰富多元,创作主体完成新老更替,新力量与新势力朝气蓬勃、蓄势待发;以"提升竞争力"为导向的发行领域市场集中度不断增强,新媒体营销社交化、数据化更趋明显;主流院线基本实现数字化放映,影院建设走向多厅化、商圈化,高格式银幕不断增多;终端市场持续扩张至四五线城市,档期意识趋向成熟,多窗口建设仍在探索路上。这十几年来,"大电影产业"范式以及与之相适应的产业机制、市场结构交相辉映,公共服务体系建设快速推进,并开始将视角转向海外市场,谋求更大的国际影响力。
[Abstract]:Since 2003 China film launched a comprehensive industrial reform, the industry and the market, diversified capital strength strategic intervention film; film companies have entered the capital market, through market restructuring, financing and integration of resources, in order to become bigger and stronger in the movie market. The film products tend to be rich and diverse, the creation of the main completion of old and new change, new power and new forces ready; full of youthful spirit, continue to enhance distribution market to enhance competitiveness oriented focus on new media marketing, social networking, data is more obvious; the basic realization of digital projection of mainstream cinema, theater construction into hall, District, high increasing continuous screen format; the expansion to the four or five line of the city terminal market, schedule consciousness mature, multi window construction is still in the exploration of the road. This is more than a decade, the film industry and the appropriate "paradigm The industrial mechanism and market structure should be reflected, the construction of the public service system is rapidly advancing, and the angle of view is turning to the overseas market to seek more international influence.

【作者单位】：中国文联中国电影家协会;上海大学上海电影学院;
【分类号】：J943
【正文快照】： 一、引言:探索迈向“电影强国”的中国道路自2003年中国电影启动全面产业化改革以来,得益于政策利好积累与有效扶持,中国电影以超过30%的复合性增长速度持续增长,市场与创作层面活力迸发,实现跨越式发展,创新高成为中国电影的“新常态”。在好莱坞电影强势冲击下,中国电影悉力

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