新型书店的形象及空间营造研究

发布时间：2018-02-01 11:06

本文关键词： 新型书店交往空间形象设计空间营造情感体验　出处：《合肥工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：书店作为一座城市文化内涵的缩影,是城市交往空间的重要组成部分。自独立书店颓败的发展趋势引起广泛注意之后,社会各界开始纷纷研究独立书店面临生存逆境的原因,并倡导除了要对独立书店的发展进行政策扶持之外,独立书店自身也要变革图存。在此基础之上,独立书店的经营人开始探索书店与一些其他的商业模式相结合的新型的书店经营模式,自此独立书店开始像新型书店进行转变。书店作为城市的一种公共文化空间,不仅能够代表人们的生活态度和方式,也是城市人文精神的体现,书店更是“诗意”的空间。人们在逐渐将新型书店当作新的文化场域的同时,也开始十分注重书店的形象设计和书店空间环境带来的体验感。本文通过对新型书店保罗的口袋书店案例的分析来阐述,书店形象设计和空间的营造如何在视觉、听觉、触觉及情感上给人们以舒适、良好的体验,以此希望能够为新型书店如何树立自己的品牌形象、给予顾客良好的空间体验提供参考。本文将围绕着以下五个问题去探索和思考新型书店与传统书店相比,新型书店的运行和形象设计能够带来怎样的优势。这五个问题分别是：1、新型书店究竟如何定位?2、多元化经营模式下的新型书店其功能是否真的多元化?3、新型书店向人们展示的时新的销售形势还是新的阅览方式?4、与传统书店相比,书籍的营销业绩在新的经营模式下是否有所提高?5、新型书店的形象设计与空间营造能否有助于提升书店的文化氛围?文章分为五个部分：第一部分为新型书店的发展概述,介绍新型书店的概念以及新型书店与传统书店在运营模式上的区别,并在最后一节介绍了本文案例保罗的口袋书店的概况；第二部分从保罗的口袋书店的VI设计(视觉识别系统)方面去阐述形象设计对于新型书店的重要性；第三部分介绍了新型书店的活动策划与营销,新型书店不仅是一个售书与阅览书籍的场所,更应该围绕着书籍去开展各种各样的文化活动；第四部分着重写原创产品是否能够提升书店的企业文化形象；第五部分为新型书店的形象设计在书店空间营造中的应用。本文总结了保罗的口袋书店的优势与缺点,希望能够为新型书店的建构与运营提供一个文本。
[Abstract]:As a microcosm of the cultural connotation of a city, bookstores are an important part of the urban communication space. All walks of life began to study the reasons for the survival of independent bookstores, and advocated that in addition to the development of independent bookstores to carry out policy support, independent bookstores themselves also want to change the map. On this basis. Independent bookshop operators began to explore a new type of bookstore business model combined with a number of other business models. Since then, independent bookstores have changed like new bookstores. As a kind of public cultural space, bookstores not only represent people's attitudes and ways of life, but also reflect the humanistic spirit of the city. Bookstores are more "poetic" space. People gradually regard the new bookstore as a new cultural field at the same time. Also began to pay great attention to the image design of the bookstore and the experience of the bookshop space environment. This article through the new bookshop Paul's pocket bookstore case analysis to explain. Bookshop image design and space construction how to give people comfortable and good experience in vision, hearing, touch and emotion, in the hope of how to set up their own brand image for the new bookstore. This article will focus on the following five issues to explore and consider the new bookstore compared with the traditional bookstore. What advantages can the operation and image design of the new bookstore bring? these five questions are respectively: 1, how exactly does the new bookstore position? 2. Are the functions of the new bookstore under the diversified management mode really diversified? 3, the new bookstore to show people the new sales situation or a new way of reading? 4. Compared with traditional bookstores, is the marketing performance of books improved in the new business model? 5. Can the image design and space construction of the new bookstore help to promote the cultural atmosphere of the bookstore? The article is divided into five parts: the first part is an overview of the development of new bookstores, introduces the concept of new bookstores and new bookstores and traditional bookstores in the operation mode of the difference. In the last section, it introduces the general situation of Paul's pocket bookstore. The second part from Paul's pocket bookstore VI design (visual recognition system) to explain the importance of image design for the new bookstore; The third part introduces the activity planning and marketing of the new bookstore, which is not only a place to sell and read books, but also to carry out various cultural activities around books. Part 4th focuses on whether the original products can enhance the corporate culture image of the bookstore; The article summarizes the advantages and disadvantages of Paul's pocket bookstore and hopes to provide a text for the construction and operation of the new bookstore.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G239.23

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