H公司运维管理软件业务转SaaS模式研究

发布时间：2018-02-01 14:56

本文关键词： Saa S 运维管理软件业务转型运维私有云　出处：《东华大学》2015年硕士论文　论文类型：学位论文

【摘要】：运维管理软件是企业信息化的重要组成部分,承担着保障IT设施全面可用的重要使命,但国内该行业发展的一直不顺利,企业虽多,规模都不大,鲜有亮点。当前国内的经济形势更使得运维相关行业的发展形势雪上加霜,在中国经济结构面临升级转型的大背景下,为了给运维管理软件行业寻找转型升级之路,本文以H公司为具体事例,结合其在业务转型方面的探索,为运维管理软件行业的发展和转型寻找出一条道路。首先本论文介绍了H公司的背景以及运维管理软件业务的发展情况,通过其自身运营数据和同行标杆企业的运营数据对比分析得出运维管理软件业务必须要转型的结论。然后为了寻找业务转型的道路,本文对运维管理软件业务的特点,市场形势、行业特征和客户需求进行了系统性梳理和分析,指出运维管理软件发展的根本瓶颈在于市场规模虽大,但用户分散,获取用户成本太高,原有业绩增长模式已经无以为继。通过系统分析SaaS模式特点、核心技术、盈利模式以及我国SaaS发展现状,并系统分析对比Saa S软件和运维管理软件特点,本文得出了运维管理软件也具备Saa S转型潜力的结论,并进一步指出运维管理软件Saa S转型必须要走运维私有云模式。而不是盲目去跟随通常意义上的“长尾客户”。最后为了进一步验证SaaS模式转型的正确性,本文在理论指导的基础上,结合H公司的现状制定了包括商业模式、产品研发、市场营销以及组织架构的业务整体转型方案,并付诸实施。在转型初期,Saa S模式的优越性即在S省国税项目中获得全面系统性的验证,业务转型工作迈出了关键的第一步,并获得了初步的成功,同时在本文最后对于Saa S未来的发展进行了展望。
[Abstract]:Operation and maintenance management software is an important part of enterprise informatization, which undertakes the important mission of ensuring the full availability of IT facilities. However, the development of the domestic industry has not been smooth, although there are many enterprises, the scale is not large. There are few bright spots. The current domestic economic situation makes the development situation of operation and maintenance related industries worse, in the context of China's economic structure is facing upgrading and transformation. In order to find a way to transform and upgrade the operation and maintenance management software industry, this paper takes H Company as a concrete example, combined with its exploration in business transformation. To find a way for the development and transformation of the operation and maintenance management software industry. Firstly, this paper introduces the background of H company and the development of the operation and maintenance management software business. Through its own operation data and peer-benchmarking enterprise operating data comparison and analysis of the operation and maintenance management software business must be transformed. Then in order to find the way of business transformation. This paper systematically combs and analyzes the characteristics, market situation, industry characteristics and customer demand of the operation and maintenance management software business, and points out that the fundamental bottleneck of the operation and maintenance management software development lies in the large market scale. But the users are scattered, the cost of obtaining users is too high, the original performance growth model has been unsustainable. Through systematic analysis of the characteristics of SaaS mode, core technology, profit model and the status quo of SaaS development in China. And the characteristics of Saa S software and operation and maintenance management software are analyzed and compared systematically. This paper draws the conclusion that the operation and maintenance management software also has the potential of Saa S transformation. Furthermore, it is pointed out that the transformation of Saa S, the operation and maintenance management software, must be based on the lucky dimension private cloud pattern, instead of blindly following the "long-tailed customers" in the usual sense. Finally, in order to further verify the correctness of SaaS schema transformation. On the basis of theoretical guidance, combined with the current situation of H Company, this paper formulates the overall business transformation plan including business model, product research and development, marketing and organizational structure, and puts it into practice. The superiority of Saa S mode is verified in the project of state tax in S province, and the business transformation has taken the key first step, and has obtained the initial success. At the end of this paper, the future development of Saa S is prospected.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F270.7

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