融合背景下的AI安全公司业务战略研究

发布时间：2018-02-04 23:31

  本文关键词： AI安全 战略管理 PEST分析 波特五力模型 SWOT分析　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网的日益发展,信息安全已经涉及到国家安全,网络安全产业发展成为近几年来国家政策扶持的重要发展领域,我国政府已明确要求信息安全与信息化发展同步建设,并已列入国家顶层设计战略中,中国的信息安全生态圈也在逐渐完善,国内的信息安全企业迎来市场机遇。本文结合战略管理和市场营销方面的理论及工具,以AI安全公司的业务作为研究对象,首先介绍国内外网络安全产业的发展现状,采用PEST分析方法与波特五力模型对目前国内外网络安全产业环境进行综合分析。其次介绍AI安全公司业务发展历程,并对运营模式以及业务战略进行了详细分析,然后对AI安全公司内部资源和技术能力进行分析,利用SWOT分析,得出AI安全的优势和劣势。结合网络安全业务的市场细分、目标市场定位,对AI安全公司业务的战略布局进行深入探讨,最后在AI安全公司的业务战略方向给出创新方案。本文研究的目的是通过对战略管理和市场营销管理的理论研究,将理论知识和AI安全业务发展情况相结合,分析当下企业应当采取的业务发展战略,提升AI公司在信息安全市场的业务占有率。无论从国家、企业、还是个人的角度来说,网络安全已经成为不可忽略的重要部分,AI公司作为中国网信事业的一份子,必然要担当共筑网络安全防线的企业责任。希望对AI安全公司的战略研究能够为网络安全行业有所借鉴。
[Abstract]:With the increasing development of the Internet, information security has been involved in national security, the development of network security industry has become an important area of national policy support in recent years. Our government has explicitly requested the simultaneous construction of information security and information development, and has been included in the top-level design strategy of the country, China's information security ecological circle is gradually improving. Domestic information security enterprises welcome market opportunities. This paper combines the theory and tools of strategic management and marketing, taking the business of AI security company as the research object. First of all, it introduces the current situation of the development of network security industry at home and abroad. This paper uses PEST analysis method and Porter's five-force model to analyze the network security industry environment at home and abroad. Secondly, it introduces the business development course of AI security company. The operation mode and business strategy are analyzed in detail, and then the internal resources and technical capability of AI security company are analyzed, and the analysis is made by using SWOT. The advantages and disadvantages of AI security are obtained. Combined with the market segmentation of network security business and the target market positioning, the strategic layout of AI security company business is discussed in depth. Finally, the paper gives the innovative plan in the business strategic direction of AI security company. The purpose of this paper is to study the theory of strategic management and marketing management. Combining the theoretical knowledge with the development of AI security business, this paper analyzes the current business development strategy that enterprises should adopt to enhance AI company's business share in the information security market. From a personal point of view, network security has become an important part that can not be ignored. It is hoped that the strategic research of AI security company can be used as a reference for the network security industry.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F272
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本文编号：1491464