贵州省松桃县苗王城文化产业发展研究

发布时间：2018-02-10 15:04

本文关键词： 松桃县苗王城旅游发展文化产业　出处：《贵州民族大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国西部地区少数民族文化资源丰富而独特,有着巨大的潜在经济开发价值。随着西部大开发力度的不断加大与我国“一带一路”战略的实施,西部地区民族文化产业化迎来了前所未有的发展机遇,同时也面临着激烈的市场竞争的巨大压力。西部民族地区文化产业的发展除了要用好、用足、用活国家政策外,还必须立足自身的资源禀赋、特色优势,理清发展思路,制定科学、合理并具前瞻性的产业发展战略和规划。贵州深居西部内陆,是一个多民族聚居的省份,民族文化丰富多彩。其中在17个世居少数民族中,人口最多的为苗族。苗族文化是贵州民族文化的主要组成部分,苗族文化产业在贵州文化产业中也占有重要地位。苗王城作为贵州省松桃县重要苗族聚居区之一,历史文化厚重、苗族文化特色显著,具有文旅融合发展的良好的产业条件。经过近十年的发掘打造,苗王城的资源整合、产业融合、市场开发、经营收入、村民就业和形象营销等方面都取得了可喜的成绩。苗王城文化产业主要涉及苗族服饰、银饰、民间艺术和饮食等方面。由于资金不足、科技落后、人才缺乏、经营权多次更替等因素,苗王城文化产业的创新能力和市场竞争能力始终没有得到根本性提升。本论文以苗王城文化产业为研究对象,主要运用民族学、人类学、产业经济学等学科理论与方法对苗王城文化资源构成、文化产业发展现状以及存在问题等进行分析研究,并在此基础上提出破解苗王城文化产业发展瓶颈的基本思路。本论文除绪论和结语外,其主要内容如下:第一章主要对苗王城文化资源构成及其资源整体特征作较为全面的解读;第二章主要对苗王城文化产业构成及其发展成就进行深入探讨;第三章主要针对苗王城文化产业发展过程中存在的产业规划思路落后、民族文化资本化不高、产业效益单一等问题进行深度剖析;第四章主要对苗王城文化资源聚集度和文化产业竞争力,特别是同周边市场竞争力进行比较研究;最后利用SWOT法对苗王城文化产业发展的有利条件、不利条件、机遇与挑战进行系统分析,并由此提出发展苗王城文化产业的对策与建议。
[Abstract]:The cultural resources of ethnic minorities in the western region of China are rich and unique, and have great potential economic development value. With the development of the western region and the implementation of the strategy of "Belt and Road", The industrialization of ethnic culture in the western region has ushered in an unprecedented opportunity for development, and at the same time it is also facing great pressure from fierce market competition. The development of the cultural industry in the western region of ethnic minorities should not only make good use of, make full use of, and make use of national policies, It is also necessary to base itself on its own natural resources endowment, unique advantages, clear development ideas, and formulate scientific, reasonable and forward-looking industrial development strategies and plans. Guizhou lives deep in the interior of the western part of the country and is a province inhabited by many ethnic groups. Among the 17 ethnic minorities, the Miao nationality has the largest population. The Miao nationality culture is the main component of Guizhou's national culture. Miao culture industry also plays an important role in Guizhou cultural industry. Miao Wang Cheng, as one of the important Miao nationality communities in Songtao County, Guizhou Province, is rich in history and culture, and has remarkable cultural characteristics of the Miao nationality. After nearly ten years of exploration and construction, Miao Wang City's resources integration, industrial integration, market development, operating income, The villagers' employment and image marketing have made gratifying achievements. The Miao Wang City cultural industry mainly involves Miao nationality clothing, silver ornaments, folk art and food and other aspects. Due to insufficient funds, backward science and technology, and lack of talent, The innovation ability and market competition ability of the cultural industry in Miao Wang City have not been fundamentally improved because of the multiple turnover of the management right. This paper takes the cultural industry of Miao Wang City as the research object, mainly using ethnology, anthropology, and so on. The theories and methods of industrial economics are used to analyze the composition of cultural resources, the present situation of cultural industry development and the existing problems in Miao Wang City. On this basis, the author puts forward the basic idea of solving the bottleneck of cultural industry development in Miao Wang City. The main contents are as follows: in chapter one, the composition of cultural resources and the overall characteristics of the resources in Miao Wang City are comprehensively interpreted, the second chapter mainly discusses the composition of cultural industry and its development achievements in Miao Wang City. The third chapter focuses on the problems of backward industrial planning, low capitalization of national culture and single industrial benefit in Miao Wang City. Chapter 4th mainly studies the cultural resources aggregation degree and the cultural industry competitiveness of Miao Wang City, especially the competitiveness of the surrounding market. Finally, it uses the SWOT method to analyze the favorable and unfavorable conditions for the development of the cultural industry in Miao Wang City. The opportunities and challenges are systematically analyzed, and the countermeasures and suggestions for the development of Miao Wang City's cultural industry are put forward.
【学位授予单位】：贵州民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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