基于互联网思维的S软件公司产品流程优化研究

发布时间：2018-02-10 16:06

本文关键词： 流程优化软件产品互联网思维　出处：《中央民族大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网,大数据,云计算等新技术的快速发展,以用户为中心的经营模式,彻底改变了传统企业"技术研发-采购供应-生产制造-市场营销-经销商-用户"的经营模式,已经转变为"用户+技术研发——用户+采购——用户+生产——用户+市场营销"的经营模式。在这种经营模式下,用户越来越多的参与到企业价值链的各个环节,传统的价值链模型在互联网技术和思维的重构下,最终变成了以用户为核心的互联网化的"价值环"。软件企业作为推动传统制造企业信息化和数字化进步的重要推手,是传统企业互联网化的先驱和引领者,亦是受互联网化冲击最直接的行业。如何打造具有互联网思维的团队和的环境是企业转型的制胜关键。软件企业要在战略层面,业务层面和管理层面都要应用互联网化的思维,快速适时向互联网化转型。S软件公司为涉密军工单位提供管理软件及信息化服务,是软件国产化政策的直接受益者,但又局限于传统国有企业流程效率低下,市场化程度不够的普遍性问题.S软件公司作为军工单位信息化的引领者,不等不靠,通过全面学习互联网思维,积极主动的去调整战略,优化流程,为用户提供高体验的产品。文章重点分析S软件公司某个产品线的基本情况,并基于价值环的理论分析S公司产品整体流程架构。通过绩效重要性矩阵来确定需要重点优化的关键业务流程,并对关键业务流程进行现状和主要问题情况分析,指出S软件公司流程优化的必要性。S软件公司引入互联网的思维,设定关键业务流程优化的目标,并应用用户思维的原则,快速迭代的原则,简洁极致的原则提出流程优化的方案。本文提出基于互联网思维下的产品主流程视图,以及建立生产任务项目化管理及以项目为核算中心的项目全周期管理流程方案。并在此基础上,提出基于用户思维的销售管理流程,基于迭代思维的研发管理流程,基于快速响应的售后服务流程方案,打造S软件公司建立以用户为核心,快速迭代响应的流程机制。S软件公司并在人力资源,组织架构,岗位职责,项目考核,信息化等方面进行配套,固化流程优化的效果。S软件公司通过应用互联网思维对关键流程进行优化,在流程运转效率,产品利润率,产品用户体验,组织间协同上都取得了较显著的提高。利用互联网思维,让企业在互联网化时代可以更好的应对企业发展中的问题。
[Abstract]:With the rapid development of the Internet, big data, cloud computing and other new technologies, the user-centered business model, Has completely changed the traditional enterprise "technology research and development-procurement supply-production manufacturing-marketing-dealer-user" business model, Has been transformed into a business model of "user technology R & D-user procurement-user production-user marketing". Under this business model, users are increasingly involved in all aspects of the enterprise value chain. Under the reconstruction of Internet technology and thinking, the traditional value chain model has finally become the value loop of Internet with user as the core. Software enterprises are the important promoters to promote the informatization and digitization progress of traditional manufacturing enterprises. It is the forerunner and leader of the traditional enterprise Internet, and also the industry most directly affected by the Internet. How to build the team and environment with the Internet thinking is the key to the success of the enterprise transformation. The software enterprise should be in the strategic level. Both the business level and the management level should apply the thinking of the Internet, and the fast and timely transformation of .S software company to the Internet to provide management software and information services for the secret military industrial units is the direct beneficiary of the software localization policy. However, it is limited to the widespread problem of low efficiency and insufficient marketization of traditional state-owned enterprises. S software company, as a leader in the informatization of military industrial units, does not depend on it, but it learns the thinking of the Internet through a comprehensive study. Actively adjust the strategy, optimize the process, and provide users with high experience products. This article focuses on the basic situation of a product line of S Software Company. Based on the theory of value loop, the overall process structure of S Company is analyzed. The key business processes that need to be optimized are determined through the performance importance matrix, and the status quo and main problems of the key business processes are analyzed. The necessity of process optimization in S software company is pointed out. S software company introduces the thinking of Internet, sets the goal of key business process optimization, and applies the principle of user thinking and the principle of quick iteration. This paper presents the view of product main process based on Internet thinking. On the basis of this, the paper puts forward the sales management flow based on user thinking and the R & D management flow based on iterative thinking. Based on the quick response after-sales service process scheme, build S software company to establish a user-centered, quick iterative response process mechanism .S software company in human resources, organizational structure, post responsibilities, project evaluation, The effect of solidifying process optimization. S software company optimizes the key processes through the application of Internet thinking, in terms of process operation efficiency, product profit margin, product user experience, etc. By using the Internet thinking, enterprises can better deal with the problems in the development of enterprises in the era of Internet.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F275

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